Marketing Manager

Marketing Manager

At EyeMed, we have a unique perspective on vision benefits. By listening and staying curious, we create innovative vision benefits that are a joy to use.

Our mission is to help people see life to the fullest—and our commitment goes beyond vision benefits. Our passionate employees proudly support the OneSight EssilorLuxottica Foundation, a leading not-for-profit organization with a 100% focus on eradicating the world’s vision crisis.

EyeMed is part of EssilorLuxottica, a global leader in the design, manufacture, and distribution of world-class vision care products, including iconic eyewear, advanced lens technology, and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

The Manager - Marketing is responsible for researching, writing, and publishing content that resonates with and impacts our constituents in the Business-to-Business segment. The Manager will contribute to the overall content marketing strategy, conduct regular content gap and content performance analyses, collaborate with other marketing and competitive intelligence team members to support SEO, sales enablement, and customer success initiatives, and promote content for the primary purpose of driving demand and engagement with our constituents.

Major duties and responsibilities include:

• Contribute to the overall content strategy, budget, and editorial calendar
• Partner effectively with cross-functional teams, including Marketing, Product, Competitive Intelligence, Sales, and Account Management teams to create optimized content
• Create high-quality, valuable, and shareable content to attract, inform, and engage our target audience
• Create thought leadership pieces from draft to development to production, including but not limited to: Whitepapers, Checklists/Tips & Tricks, eBooks, sell sheets, slides, etc
• Implement SEO and accessibility best practices within CMS systems
• Manage blog schedule, content curation, and contributors
• Manage, maintain, and develop content and processes for the demand generation program
• Execute on B2B social media strategy and manage platforms
• Serve as copyeditor for all contributed or collaborative content
• Ensure all assets are on-brand, consistent with style, voice, and tone
• Lead the charge for content distribution & best channels for performance
• Stay abreast of content marketing changes and opportunities and educate team members
• Measure content performance across platforms and processes to inform future efforts
• Support content and deployment for websites, emails, landing pages, and internal sites
• Work with leadership to create quarterly plans and targets for content suited for our trade contractor, general contractor, and supplier/manufacturer segments
• Share regular reporting and present metrics on asset performance

Basic qualifications include:

• Bachelor's degree in Marketing, English, Public Relations, or related field
• 5+ years of marketing, advertising, or communications experience with a focus in content marketing
• Demonstrated success in problem solving, collaboration, and communication
• Proven track record of creating high-quality, valuable, and shareable content
• Ability to apply equal parts strategy and execution
• Knowledge of integrated communication strategies (digital, print, and events)
• Highly organized with attention to details
• Effective at delivering results in a highly-matrixed organization
• Effective at partnering and developing relationships with key internal and external stakeholders
• Ability to take ownership and have a high level of accountability but are comfortable building ideas collaboratively and taking feedback
• Excellent oral and written communications skills
• Knowledge of, and experience with, marketing automation, content management systems, and CRM tools
• Experience with Microsoft 365 programs, including SharePoint

Preferred qualifications include:

• Benefits, insurance or healthcare industry experience
• Experience operating in a regulated industry
• Background in Business to business (B2B) sales and marketing

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills, and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression, or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information, or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.