Marketing Manager Turkey - Frames

Marketing Manager Turkey - Frames

If you've worn a pair of glasses, we've already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what's possible.

Your role

Turkey is one of the key countries within the EssilorLuxottica Wholesale META region with high growth expectations. The Frames Brand Marketing Manager position has been created with the objective of enhancing the complete frames value proposition within the internal organization as well as to our retail customers and end-consumers. This role will report to the Marketing Director Turkey Frames & Lenses and will be supported by an Assistant Brand Manager. S/He will be a key support to drive the frames category and to implement the marketing strategies for the market. Moreover, the position will be business focused and hence will work closely with many key stakeholders from business/sales to supply chain/operations teams.

Main responsibilities:

• Responsible of the frames division with the main objective to drive growth & value.
• Together with the marketing director, defines the frames category & portfolio strategy and sets overall brand targets while working on positioning, distribution, and pricing strategy for the brands in her/his responsibility.
• Implements the local strategy and marketing plans for country following both Global/META guidelines while advocating and supporting market needs.
• Marketing strategy & plan includes mainly B2C or B2B trade marketing, activations, promotions, events, buying days/fairs & training. Media/social media & website management will be a minimal part of the scope.
• Responsible for the analysis & monitoring of frames brand performances to support the definition of the local strategy & action plan (incl. corrective actions in case of gaps).
• Makes monthly/yearly unit forecasts together with sales, finance, etc.
• Prepares weekly/monthly performance reviews.
• Develops & implements the go-to market plan of new technology and product launches in the market.
• Together with the marketing director, s/he manages & proactively proposes solutions to develop and enhance the marketing processes.
• Prepares the marketing budget by frames brand (trade, media, training) aligned with company targets. During the year, s/he supervises and follows up the marketing budget allocated and monitors the successive updating and revision phases.
• Develops marketing strategy inline with global guidelines with glocal approach to maximize business.
• Gives strategic guidance from a brand perspective to the commercial team by giving and taking frequent feedback especially from the field teams to boost sales.
• Regular competitor analysis.
• Adheres to all company policies, procedures, and business ethics codes.

Main requirements:

• Degree in Marketing or Business.
• At least 5 to 7 years of experience in Marketing Department, preferably with proven working experience as Brand / Category Manager within matrix organizations
• Able to influence stakeholders, someone who can manage uncertainty, open to challenges and to foster change.
• Passionate about building brands and activating the marketing mix
• Can-do attitude with high level of energy and learning aptitude
• Data Analysis and Reporting: Full level of competence / mandatory

Languages: Turkish/English

Recruiting process

If you are selected, you will be contacted by the HR Department to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.