Mid - weight Graphic Designer - Ad Media

Mid-weight Graphic Designer Specialising In Ad Media

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.

At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category-leading destination for every fashion shopper.

Key Responsibilities

Creative Execution & Production

• Design and produce high-converting advertising assets across Facebook, Instagram, Google Ads, TikTok, and other priority platforms
• Create dynamic product ads, video creatives, carousel ads, and display advertisements under guidance
• Execute A/B testing programs and optimise creatives based on performance data and senior direction
• Produce seasonal campaign assets and promotional advertising materials following established creative strategies
• Adapt and maintain brand guidelines for performance marketing applications
• Work collaboratively with copywriters to integrate compelling messaging with visual design
• Support creative production timelines across multiple campaigns

Learning & Development

• Learn and apply creative testing frameworks and optimization methodologies
• Contribute to the development of scalable creative processes with senior team guidance
• Stay current with platform changes, new ad formats, and industry best practices
• Participate in creative performance analysis and contribute insights for optimisation
• Support the establishment of creative best practices for the organisation

Collaboration & Support

• Work closely with Performance Marketing team to understand campaign objectives and execute creative briefs
• Collaborate with senior designers on creative strategy and concept development
• Present creative work and incorporate feedback from stakeholders with support from senior team
• Assist with creative performance reporting and optimization recommendations

Technical Skills

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Growing experience with motion graphics and video editing for social media ads
• Understanding of digital advertising formats and platform specifications
• Basic knowledge of HTML5 banner creation and display advertising
• Familiarity with design tools like Figma or Sketch
• Interest in learning creative automation and dynamic creative optimization
• Understanding of performance marketing principles and metrics

Platform Experience

• Experience with Facebook Ads Manager and Instagram advertising formats
• Knowledge of Google Ads (Display, Shopping, YouTube) creative requirements
• Familiarity with TikTok for Business and emerging social platforms
• Understanding of Pinterest Business and shopping ads
• Willingness to learn new platforms and ad formats as they emerge

About You

• Performance-focused mindset with growing understanding of ROI and conversion optimization
• Developing data-driven approach to creative decision making
• Strong organizational skills with ability to manage multiple projects with guidance
• Collaborative work style with enthusiasm for learning from senior team members
• Growing understanding of consumer psychology and purchase behavior
• Adaptable to changing platform requirements and feedback
• Detail-oriented with strong quality control processes
• Creative problem-solver who can work within performance marketing constraints
• Eager to develop expertise in performance marketing creative