Coordinator, Integrated Marketing

Coordinator, Integrated Marketing

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands.

The Integrated Marketing Coordinator plays a key supporting role in the planning and execution of social media and influencer campaigns across multiple brands. You'll assist with campaign logistics, content posting, influencer outreach, and day-to-day social community management to help drive brand love and support business goals. Collaborating with both internal teams and external partners, you'll gain hands-on experience in influencer marketing, event support, and social media management while contributing to growth and engagement across owned channels. This role reports to the Manager, Integrated Marketing. This role is based in NYC, and you will be expected in office 3 days a week, at minimum.

What You'll Do

• Support the planning and execution of social media and influencer marketing initiatives across multiple brands, including evergreen and 360 campaigns.
• Assist with influencer outreach, communication, and coordination, including talent list reviews, mailer execution, product delivery and tracking deliverables in partnership with influencer agency.
• Help manage and monitor social media channels where the community engages with the brand; draft copy, post content, and engage with the community daily.
• Assist with the execution of influencer contracts, content briefing, and tracking content delivery.
• Provide support at influencer, consumer, and brand events, including live social coverage when needed (occasional travel required).
• Maintain the social media content calendar, ensuring posts are scheduled and published on time.
• Track, organize, and help report on influencer and social performance metrics such as engagement, reach, and conversions.
• Collaborate with cross-functional teams, including creative, PR, and marketing, to ensure consistency and alignment across initiatives.
• Stay up-to-date on social media trends, platform updates, and emerging influencers to bring fresh ideas to the team.

What We're Looking For

• 1–2 years of experience in social media, influencer marketing, digital marketing, or related internships.
• Familiarity with social media platforms (Instagram, TikTok, YouTube, Facebook, X, Pinterest, etc.) and an understanding of how brands leverage them.
• Strong written and verbal communication skills with attention to detail.
• Interest in influencer marketing and the broader digital media landscape.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Organized, proactive, and eager to learn with a collaborative, team-oriented mindset.
• Basic experience with social media scheduling, analytics, or influencer platforms is a plus.

What We Offer

$65,000/yr - $70,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the "new" without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.