Marketing Specialist

Marketing Specialist (Gaming)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Marketing Specialist (Gaming). Drive growth through partner programmes and direct response campaigns. You'll negotiate co-marketing plans with developers/payments partners and use analytics to optimise performance. Requires a lead for creative asset development and cross-functional execution.

Role:

• You will be responsible for managing both co-marketing deals through to execution but also working with campaign managers to scale our direct response efforts in the region.
• Your campaigns will be measured against business metrics, and you will be required to monitor, ideate and optimise the strategy and results of the campaign - working closely with internal cross-functional teams and external partners, such as our digital agency, who will manage the campaign execution for DR campaigns.
• You will lead innovation across consumer journey, creative and media strategies, to inform marketing strategies not just for your campaigns but for all campaigns run in the region.
• You will need to be a beacon for best practice execution for digital campaigns for both internal and external marketers.
• You will identify opportunities to drive the next phase of growth for the business, either by exploring new consumer segments, new media channels, new creative formats or new countries.

You:

• BA/BS degree or equivalent experience
• 4-6 years experience in strategy, comms planning, consumer marketing, and/or product/platform marketing.
• Experience in partner management or platform marketing is preferred. Understanding of telco, consumer electronics or digital content is a plus.
• Ability to influence at all levels and work effectively across functions and geographies. Lead non-hierarchical, multi-country, cross-functional working teams.
• Familiarity with digital campaign management and leading digital ad platforms.
• Project management experience. Track record of effectively delivering large-scale and/or multiple projects at one time in a fast-moving environment
• Technology/online industry experience, knowledge of online products and marketing techniques, and experience in working with agencies.
• Experience in partner marketing, working with gaming develops, carriers, OEMs and/or e-wallets.
• Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.