Marketing Specialist (web & Paid Media Operations)

Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We're looking for a Marketing Specialist to be the operational glue for JAPAC web & paid media. Own trafficking, compliance, localisation and QA of assets, links and ad copy, removing bottlenecks and ensuring every execution is launch-ready, accurate and consistent across markets.

Role:

• Manage the end-to-end trafficking of paid media assets for LinkedIn and content syndication, populating rotation sheets and coordinating URL builds.
• Lead the localisation of ad copy for the Malaysian and regional markets, leveraging AI tools to ensure cultural relevance before vendor hand-off.
• Conduct rigorous "Mock Reviews" of creatives to ensure branding alignment, correct logo usage, and language accuracy for different audience segments (SMB vs. Enterprise).
• Execute weekly lead management QA, partnering with global teams to solve data discrepancies between Integrate, Marketo, Salesforce, and Sigma.
• Monitor lead health metrics, including invalid lead rates and vendor rejection percentages, to prevent MQL surges and ensure quality.
• Own the web compliance workflow, QA-ing live pages for broken links, proper schema markups, and functional lead-capture forms.
• Support social media compliance by ensuring all creatives align with global templates and maintaining hygiene across webinar channels.
• Assist with SEO site health maintenance, specifically focusing on internal link updates and identifying "dead" or blank pages on the site.
• Act as the primary liaison between internal marketing teams and external media vendors to reduce "back-and-forth" during campaign setups.

You:

• BA/BS degree or equivalent experience
• 3+ years of experience in digital marketing operations, paid media trafficking, or lead management.
• Strong understanding of the paid media ecosystem (LinkedIn Ads) and the technicalities of tracking URLs (UTMs).
• Familiarity with B2B marketing automation and CRM stacks (e.g., Marketo, Salesforce, Integrate).
• Exceptional attention to detail; you are someone who notices the "small things" in a creative mock-up or a data sheet.
• Ability to manage laborious administrative tasks with high speed and accuracy, maintaining a "can-do" attitude in a high-volume environment.
• Proactive problem-solver who can identify vendor quality issues or pacing inconsistencies before they impact the budget.
• Exceptional verbal and written English communication and presentation skills

Contract Type: 12 Months Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.