Execute owned media campaigns across App Push, In-app Messages, LINE OA, Facebook, and Website
Track campaign calendar and ensure smooth execution aligned with business plans, coordinating with Campaign and Communication teams to launch on time
Create tracking links and ensure accuracy of links, UTMs, and deep links before campaign go-live
Monitor daily performance (CTR, CVR, traffic, conversions), flag issues quickly, and support immediate fixes or adjustments
Analyze results by channel, audience, and campaign type, and support daily, weekly, and campaign performance reports, including A/B testing (message, timing, format) to improve performance