Digital Marketing Manager - Remote - #35024 - Remote Eligible

Digital Marketing Manager

As a Digital Marketing Manager, you will lead the development and execution of data-driven marketing strategies, managing and optimising multi-channel paid campaigns to achieve strong ROI. You will leverage analytics, CRO, and retention strategies while mentoring junior members, collaborating with teams and clients to drive performance, ensure accurate tracking, and identify growth opportunities.

Our client is an Australian-based full-service advertising agency with a proud history of helping create successful outcomes for a broad range of national businesses. They produce fully integrated campaigns in-house, from large web builds to creative advertising and everything in between. It's all connected.

As the company continues to grow, they are expanding their team in the Philippines and are looking for a highly motivated and skilled Digital Marketing Manager to join their growing team.

This is an excellent opportunity for someone who is passionate about performance marketing across Google Ads, Microsoft Bing Ads, and paid social, and who thrives on driving measurable results and retention strategies.

Duties And Responsibilities

•Take ownership of developing and executing marketing strategies to achieve the client's objectives, including planning annual budgets, preparing detailed breakdowns, and delivering presentations to stakeholders

•Develop, manage, and optimise paid marketing campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, Reddit, Microsoft Bing etc.

•Plan, implement, and manage multiple ad campaigns simultaneously, ensuring they align with clients' objectives and achieve or exceed target ROI/ROAS for paid campaigns

•Review analytics to identify opportunities and execute conversion rate optimisation (CRO) strategies (e.g., A/B testing)

•Manage and build strategies for retention through email marketing campaigns, including automation and autoresponder sequences

•Create compelling ad copy and work with design teams to develop engaging creatives for paid campaigns

•Take full ownership of tracking and reporting processes, ad quality control, including the analysis and delivery of actionable insights. Ensure that all campaigns are fully trackable and collaborate with clients to confirm that tracking systems are correctly implemented and functioning

•Manage budgets for paid campaigns, ensuring optimal spending and ROI

•Manage the junior digital specialist in day-to-day tasks for campaign execution

•Collaborate with internal teams to align paid strategies with content marketing, SEO, and CRO

•Keeping updated with AI to help improve workflow

•Actively seek new initiatives and revenue generating opportunities with current and new clients

•Educate clients on paid marketing strategies and performance results