Remote Digital Marketing Specialist - #34856 - Remote Eligible

SEO Responsibilities

Own the company's onsite and offsite SEO performance

Develop and execute SEO strategies aligned with modern AI-driven and conversational search behaviour

Optimise the company for AI-powered discovery engines (Google AI Mode, Bing Copilot, ChatGPT, Perplexity and other LLM-based search tools) using structured data, entity optimisation, and answer-based content

Perform keyword research, search intent analysis and keyword mapping focused on revenue-generating terms

Conduct regular website health audits (technical SEO, crawlability, speed, structure) and implement improvements

Manage technical SEO, including site architecture, indexing, performance, and schema markup

Lead outreach and link-building activities to strengthen domain authority

Track competitors' keyword visibility, content strategies, backlink profiles, and market positioning

Work closely with the Marketing Team Leader and Developer to implement SEO improvements

Create and optimise SEO-focused content including landing pages, product pages and blog articles

Ensure all content is written to drive rankings, engagement and conversions, not just traffic

Use AI tools for content ideation, drafting and optimisation while maintaining the company's brand voice and quality standards

Support conversion-rate optimisation by improving page structure, calls-to-action and content flow

PPC Responsibilities

Own the setup, management and optimisation of all Google Ads campaigns (Search, Display and Remarketing)

Conduct keyword research, bid management and budget optimisation to maximise lead quality and ROAS

Write and test high-converting ad copy and landing page messaging

Run A/B tests on ads, keywords and landing pages

Track, report and optimise conversion performance using GA4, Google Tag Manager and Google Ads

Monitor spend, CPL, ROAS and lead quality and make data-driven optimisation decisions