Senior Manager, Media Product & Playbook Owner (12 - month FTC)

Senior Manager, Media Product & Playbook Owner (12-Month Ftc)

Mark Anthony Brands International is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we've grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike's Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin, and Más+ by Messi™.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner. We are growing a lasting legacy, where people come first.

This role is based out of our brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin. We're thrilled about this move, which reflects our growth and commitment to providing a vibrant, inspiring space for celebration, collaboration, and unearthing the extraordinary.

While we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too. That's why we offer hybrid working arrangements within Ireland, giving you the best of both worlds.

As our new Senior Manager, Media Product & Playbook Owner (12-Month Ftc) as part of our Digital Center of Excellence (DCoE), you will be responsible for introducing new capabilities to local market teams and ensuring they are effectively adopted and implemented correctly.

You will also partner closely with local media teams to gain a deep understanding of their media execution plans, validate the marketing mix, investment levels, and strategic assumptions, and act as a trusted advisor to support and guide market-level decision-making.

This position will be a 12 month contract for maternity leave cover.

Additional key responsibilities include:

• Lead media planning across multiple markets, including the US, UK, Canada, Ireland, and Spain for both Ready-to-Drink (RTD) and Liquid Refreshing Beverages (LRB) portfolios.
• Own the Media Ad Tech and 1st-Party Data (1PD) strategy for RTD and LRB, ensuring platforms and tools are optimized to drive media performance and data-driven decision-making.
• Establish and lead a global Media community of practice, bringing together internal practitioners across countries and brands to share knowledge, define best practices, and align on what "great" looks like.
• Act as a media thought leader, identifying which touchpoints (e.g. paid social, paid search, programmatic, affiliates) deliver the highest business impact, and build compelling business cases for continued investment.
• Serve as product owner for media-related digital capabilities, defining strategic roadmaps and partnering with IT to shape the Media Ad Tech ecosystem.
• Influence regional media strategies, collaborating with local market teams to validate marketing mix, investment levels, and execution plans.
• Track and optimize key performance metrics, including 1PD usage, CTRs, engagement rates, and media efficiency to drive ROI and continuous improvement.
• Manage and mentor a direct report (Media and Influencer Specialist)
• Partner closely with global and local marketing stakeholders across RTD and LRB teams.

What you'll bring:

• Bachelor's Degree in Digital, Marketing, Commerce or related field.
• 10+ years experience in digital media planning and execution, including programmatic, paid social, paid search, or other digital channels.
• Proven experience managing or contributing to influencer marketing campaigns, either directly or in collaboration with agencies or platforms.
• Demonstrated ability to present complex marketing performance data and strategic models to senior stakeholders and executive teams.
• A strong track record of developing and executing strategic and tactical digital media plans
• People management experience, including performance reviews, coaching, and development of direct reports

Who you are:

• Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
• Ability to operate at both a strategic and executional level; ideate and directly execute.
• Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and remove roadblocks. Move at pace.
• Have a positive, proactive 'can do' attitude and an ambitiously curious mindset to be the best in your craft.
• Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
• Actively care & develop; championing our culture and cultivating trust.
• Excellent communicator, compelling storyteller and fascinated by consumer behavior.

At Mark Anthony Brands, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.