Marketing Manager, White Claw

Marketing Manager, White Claw

Mark Anthony Brands International is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we've grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike's Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin, and Más+ by Messi™.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner. We are growing a lasting legacy, where people come first.

This role is based out of our office on 200 George St, Sydney, and while we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too. That's why we offer hybrid working arrangements within Ireland, giving you the best of both worlds.

As our new Marketing Manager, White Claw lead the strategic and commercial direction of the Mark Anthony Brands Australian portfolio of brands. Including the iconic White Claw brand, and our new-to-world sports hydration drink MAS+ By Messi. You will play a central role in shaping long-term brand growth, crafting culture-first campaigns, and bringing to life bold, breakthrough activations. This is a high-impact, cross-functional role, ideal for a strategic thinker with creative energy, commercial sharpness, and a deep understanding of brand-building in today's connected, fast-moving consumer landscape.

Additional key responsibilities include:

• Support the Marketing Director in developing and implementing brand plans for the Australian portfolio, including White Claw and MAS+ by Messi.
• Build brand equity, awareness, and trial through integrated campaigns grounded in consumer insights and cultural relevance.
• Develop, execute, and manage social media and brand advocacy programs to connect with consumers and drive engagement.
• Lead the experiential program across key partnership properties, ensuring integration across consumer and shopper marketing channels.
• Partner with the Commercial and Trade Marketing teams to activate brands in key outlets, retail, and experiential platforms such as White Claw "Shore Club."
• Collaborate cross-functionally with Sales, Insights, Finance, and Operations to align strategies and deliver strong commercial outcomes.
• Manage agency partners to deliver high-quality creative, events, and campaigns, while tracking budgets, spend efficiency, and ROI.
• Build in-house expertise and passion for culture-led brand planning, embedding best practice across the team and portfolio.

What you'll bring:

• 7+ years' experience in consumer marketing, ideally within FMCG, alcoholic beverages, or soft drinks.
• Proven track record of executing campaigns across PR, events, social media, and influencer/advocacy marketing.
• Strong commercial acumen with the ability to balance creative brand-building and business performance.
• Experience managing agencies, budgets, and multiple projects simultaneously in a fast-paced environment.
• Demonstrated ability to collaborate cross-functionally with commercial, sales, and global brand teams.
• Knowledge of culture-first brand building and a passion for embedding brands in consumer communities.

Who you are:

• Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
• Ability to operate at both a strategic and executional level; ideate and directly execute.
• Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and remove roadblocks. Move at pace.
• Have a positive, proactive 'can do' attitude and an ambitiously curious mindset to be the best in your craft.
• Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
• Actively care & develop; championing our culture and cultivating trust.
• Excellent communicator, compelling storyteller and fascinated by consumer behavior.

At Mark Anthony Brands, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Australia.