Marketing Operations Specialist

Marketing Operations Specialist

Markforged is leading the digital transformation of manufacturing by revolutionizing how engineers and manufacturers create and innovate. Our unique platform combines software, advanced materials, and industrial 3D printers to deliver strong, functional parts for various industries. We empower customers to overcome supply chain complexities, reduce costs, and accelerate innovation by producing high-performance tools, fixtures, prototypes, and end-use parts in-house.

As a Marketing Operations Specialist you will be part of our Demand Generation team, assisting with the success of our lead generation initiatives.

What will you own:

• Manage and support all Marketing campaign efforts in Marketo, including but not limited to:
• Creating webforms
• Lead list uploads
• Campaign creation
• QA and troubleshoot tracking issues for the above
• Manage email operations, such as:
• Creating email templates / filling template with content
• Scheduling and sending emails
• Email performance reporting
• Manage Marketo systems changes
• Co-ordinate and liaise with Business Systems
• Understand stakeholder needs and ensure alignment on project scope / deliverables
• Track and report on project progress, meeting deadlines and proactively communicate changes to pre-established deadlines
• Manage system adherence
• Own and run systems trainings for relevant users
• Build reports to track lead progression flow and other processes in Marketo and SFDC
• Proactively flag areas of concern / potential for improvement
• Any other duties as reasonably required

What you have:

• Proven marketing operations experience
• Strong organizational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast-paced, deadline-driven environment
• Experience using marketing automation, preferably Marketo
• Experience using Salesforce CRM
• A good understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc.
• Ability to work in a fast-moving environment working among engineers, software developers and creative marketers
• Strong communication skills (written and verbal), with fluency in English
• Ability to work independently and as part of a team
• Hybrid working with 3 days from our office in Krakow

Benefits Highlights for Krakow-based roles:

• Two additional days off (1 for your birthday + 1 extra day)
• Private medical & dental care
• Private life & risk insurance
• MyBenefit
• Hybrid working model (3 days per week in our Krakow office)
• Employment contract (UoP)

Help us reinvent manufacturing. We are reinventing manufacturing so that engineers can build anything they imagine. We are one team that wins together! You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.