Marketing Specialist

Marketing Specialist, Events And Media

We are seeking a detail-oriented and results-driven Marketing Specialist, Events and Media to manage Marmon Utility's paid media, trade events, and communications programs. This role will focus on planning, executing, and measuring the impact of digital and print media campaigns, webinars, educational events, industry trade shows, and press releases. By executing targeted programs, the Marketing Specialist will help strengthen the positioning of Kerite and Hendrix brands in the electric utility market and support Marmon Utility's growth strategy.

Essential Job Functions

Paid Media & Digital Campaign Management

• Manage paid advertising across digital media and social channels, including campaign creative, execution, and lifecycle management.
• Track performance metrics, report results, and recommend optimizations to maximize ROI.

Event Management & Operations

• Plan and execute industry trade shows, webinars, and educational events.
• Coordinate logistics, project management, and cross-departmental alignment.
• Manage content and asset development for event-related needs.
• Lead capture and validation, ensuring accurate data is collected and shared with Sales.
• Track and analyze post-event performance and feedback for continuous improvement.

Press & Communications

• Draft, manage, and distribute press releases to reinforce brand positioning.
• Partner with external agencies and media outlets to maximize reach and engagement.

Brand & Content Alignment

• Ensure all paid campaigns, events, and communications align with Marmon Utility's brand voice and positioning.
• Partner with internal teams (sales, product management, operations) to support business objectives.

Education, Experience, Skills And Knowledge Qualifications

• 5+ years of B2B marketing experience with emphasis on paid media, event management, and communications.
• Proven track record managing media budgets and measuring campaign performance.
• Experience planning and executing trade shows or digital events.
• Strong writing skills with ability to craft press releases and marketing content.
• Audience-first mindset and collaborative spirit.
• Strong organizational and project management skills.
• Proficiency with digital marketing tools including WordPress, HubSpot, Google Analytics, Smartsheet, Salesforce, TypeForm, and Canva.
• Excellent communication skills and ability to collaborate across departments.

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to careers@marmon.com, and please be sure to include the title and the location of the position for which you are applying.