Director Of Marketing - The Edition Hotel Cape Town (pre - opening)

Director of Marketing

Opening in 2026, The Cape Town EDITION will introduce contemporary luxury lifestyle hospitality to the iconic V&A Waterfront. Located on Quay 7, the hotel will feature 142 guestrooms, including six serviced apartments, and will operate under an international management agreement.

Developed through the partnership between Marriott International and legendary hotelier Ian Schrager, EDITION Hotels are defined by refined design, deeply personalised service, and vibrant social energy—each property reflecting the culture and creative spirit of its destination.

The Cape Town EDITION is poised to become one of the city's most influential culinary, social, and lifestyle destinations.

Role Overview

The Director of Marketing is responsible for the development, execution, and optimisation of all marketing strategies that support the property's revenue, positioning, and brand objectives.

Partnering closely with the Vice President of Sales & Marketing, General Manager, and Commercial leadership team, this role leads integrated marketing initiatives across digital, partnerships, communications, and demand generation. The Director of Marketing ensures brand integrity, drives topline performance, and translates insights into impactful, measurable campaigns.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute the annual marketing strategy and budget in alignment with hotel business priorities
• Partner with the VP of Sales & Marketing and Revenue Management to deliver integrated, cross-functional topline strategies
• Lead repositioning and brand pull-through initiatives in partnership with Area and Regional teams
• Act as brand guardian, ensuring all marketing communications reflect EDITION brand voice and standards
• Reconcile marketing spend monthly in partnership with Finance to ensure forecast accuracy and ROI

Digital Marketing & Demand Generation

• Own and execute the digital marketing strategy across the hotel website, third-party platforms, and social media channels
• Develop and manage SEO strategy in collaboration with Marriott Digital Services or external agencies
• Oversee OTA marketing strategy and media investments in partnership with Revenue Management
• Drive direct and group lead generation initiatives aligned with commercial objectives
• Ensure up-to-date, compelling visual and content assets through owned photoshoots and asset development

Campaign Performance & Analytics

• Oversee execution of all marketing campaigns, initiatives, and collateral to maximise revenue impact
• Analyse campaign performance, digital trends, and market insights to inform ongoing optimisation
• Prepare and present clear, data-driven marketing performance updates to the General Manager, commercial leaders, and Ownership
• Adjust strategies swiftly based on performance, market shifts, and emerging opportunities

Communications, PR & Partnerships

• Develop and lead the Public Relations strategy, including key messages, pitch angles, and target audiences
• Manage PR agencies or oversee direct PR activity where applicable
• Identify and activate incremental marketing opportunities through partnerships, third-party platforms, and destination organisations
• Build and maintain strong relationships with internal stakeholders, media partners, and regional marketing teams

People Leadership & Team Development

• Lead, coach, and develop the property marketing team to deliver high-impact results
• Recruit, onboard, and performance-manage marketing associates
• Conduct performance reviews, provide regular feedback, and support career development
• Address employee relations matters in line with company policies and procedures

Candidate Profile

Diploma or degree in Business Administration, Marketing, Sales, or a related field, or equivalent professional experience

Experience in hospitality marketing, sales, or a comparable commercial environment; luxury or lifestyle experience preferred

Proven ability to lead integrated marketing strategies that drive revenue and brand positioning

Strong analytical, communication, and stakeholder management skills

Demonstrated experience leading teams and managing external partners or agencies

Additional Information

Full-time, on-site role based at The Cape Town EDITION, V&A Waterfront

Candidates must have the legal right to work in South Africa

In line with our Employment Equity objectives, preference may be given to candidates who contribute to workforce representivity