Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's sales objectives. Evaluates the property's participation in the various sales channels and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
Education and experience required: 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area. Or 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area. Preferred: 4 year college degree. Demonstrated skills in supervising a team. Lodging sales experience. Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
Managing sales activities includes managing the development of a strategic account plan for the demand generators in the market, managing the property's reactive and proactive sales efforts, determining and developing marketing communication activities, providing customer intelligence in evaluating the market and economic trends, reviewing the Strategic Alignment Review (STAR) report, researching competitor's sales team strategies, attending sales strategy meetings, suggesting innovative marketing ideas, evaluating and supporting participation and account deployment with Area Sales and Group Sales, serving as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders, serving as the sales contact for customers, serving as the hotel authority on sales processes and sales contracts, serving as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments, participating in sales calls with members of the Sales and Marketing team, identifying public relations opportunities, supporting the General Manager by coordinating crisis communications, executing and supporting Marriott's Customer Service Standards and hotel's Brand Standards, executing and supporting the operational aspects of business booked, participating in and practicing daily service basics of the brand, implementing a seamless turnover from sales to operations and back to sales, monitoring the effective resolution of guest issues, maintaining successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
Building successful relationships includes developing strong partnerships with local organizations, developing and managing internal key stakeholder relationships, developing strong community and public relations, executing exemplary customer service, serving the customer by understanding their needs and recommending the appropriate features and services, gaining understanding of the hotel's primary target customer and service expectations, serving the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
Leadership includes functioning as the leader of the property's sales department, developing sales goals and strategies, executing the sales strategy, coaching leaders of revenue generating departments, verifying Sales team understands and is leveraging Marriott International demand engines, working with Human Resources, Engineering and Loss Prevention, partnering with Human Resources to attract, develop and retain the right people, creating effective structures, processes, jobs and performance management systems, setting goals and expectations for direct reports, forecasting talent needs and managing talent acquisition strategy, maintaining an active list of the competition's best sales people, supporting tools and training resources, championing leadership development and workforce planning priorities, identifying, training and mentoring group sales associates, transferring functional knowledge and developing group sales skills, providing day to day leadership to sales associates, evaluating the property's participation in the various sales channels, managing the marketing budget.