Director, Paid Marketing Data Products

Director, Data Operations – Paid Marketing

We are looking for a Director, Data Operations – Paid Marketing to join the Data, Analytics & AI (D&A) organization and lead our data products for paid marketing across a diverse range of paid media channels, including digital advertising, search, sponsored content, pay-per-click campaigns, paid social, and more.

The role is responsible for devising, implementing, and assessing strategies related to data product operations—such as data collection, curation, and analytics/AI enablement—in the paid marketing space to support lead generation, brand awareness, and revenue growth.

This position involves close collaboration with business leaders, campaign managers, data engineers and analysts, and external agencies to support:

• Data platform enhancement
• Marketing performance insights
• Media planning & strategy
• Proactive, data-driven business decisions

The role includes direct interaction with leadership teams across the D&A organization and the Marketing discipline.

Candidate Profile

Education and Experience Required

• Option 1:
  • 4-year degree from an accredited university in Data Analytics, Computer Science, Engineering, Information Systems, or a similar quantitative discipline
  • Eight or more years of progressive experience in data management, analytics, data warehousing, or marketing technology
• OR
• Option 2:
  • Six or more years of experience in data management, analytics, or data warehousing
  • Master's degree

Required Experience & Skills

• Design and engineering of complex data flows and systems in an omnichannel environment
• Defining and managing transformational strategies for digital marketing and paid media data (search, display, video, affiliates, open web publishers and walled gardens such as Facebook and Google)
• Knowledge of advertising technology (ad tech), real-time data processing, clean rooms, database technologies, and distributed data stores (SQL, NoSQL)
• Ability to deliver results in complex and ambiguous environments

Core Work Activities

Primary Leadership Activities

• Provide leadership, consulting, and information expertise to achieve Data Products goals in a cross-functional product pod
• Partner with business and technology disciplines to develop and deploy paid marketing data and AI enablement infrastructure
• Contribute to data strategy, data management, and enhanced data products for Marketing
• Oversee media data strategy and prioritize implementation tactics aligned to long-term business goals
• Identify KPIs and data requirements to optimize media mix strategies and ROI
• Manage vendors and technical staff supporting AWS, Snowflake, Python, and related tools
• Reduce manual processes and data quality issues related to data capture
• Build Data Product, Analytics, and Reporting roadmaps
• Partner with leadership to secure funding for critical Data Products and IT programs

Managing Responsibilities with Stakeholders

• Build and maintain effective internal and external stakeholder relationships
• Foster a collaborative and goal-oriented team environment
• Communicate initiative wins, risks, and opportunities
• Solicit feedback and develop action plans to address gaps
• Support direct reports in building business partnerships

Managing Profitability

• Analyze service issues and trends
• Develop and execute operational strategies aligned with brand business objectives
• Review and audit expenses

Managing Revenue Goals

• Monitor performance against budget
• Review financial statements and operational reports
• Coach teams on managing controllable expenses

Managing and Conducting Human Resources Activities

• Interview and hire employees
• Promote fair and equitable treatment of associates
• Facilitate regular team communication (e.g., staff meetings)
• Model service behaviors and foster engagement
• Set goals, manage performance, and conduct reviews
• Solicit employee feedback and address concerns
• Enforce policies and disciplinary procedures
• Champion change and support talent development

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.