Marketing Executive

Marketing Executive

Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel's work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.

Curating originality takes talent. W Sydney is now casting for a Marketing Executive reporting to the Director of Marketing and Communications. This integral role will coordinate all aspects of day-to-day marketing activities across marketing/PR/e-commerce/social media that make up the annual marketing plan. This role drives revenue and increases market share, and promotes and profiles the hotel's rooms, B&F, weddings, events, group, FIT, spa and other revenue-generating initiatives in line with W Hotels and Marriott International's brand standards. Additional responsibilities include, but are not limited to:

• Represent the brand in all marketing activities in W Hotels and Marriott International's core values and corporate strategies;
• Be an early adopter and champion for innovation, as the W brand has been since its inception, to deliver PR coverage, online marketing, channel engagement and enhanced guest experience;
• Work with the PR agency, supporting daily PR requests; coordinate guest stays and B&F experiences, as well as press trips;
• Proofread all media releases issued by the appointed PR agency;
• Develop and foster working relationships with agencies, media, tourism bureaus and key influencers;
• Meet & greet all journalists/influencers who are experiencing the hotel (this will involve time outside of normal business working hours and media familiarisation weekends);
• Manage all social media channels on a daily basis, including community management, and ensure social media communication is effectively targeting the demographics of the W profiled hotel guest;
• Lead and manage all hotel photography and video shoots for the Hotel in line with W brand photography guidelines;
• Schedule and manage W Happenings in line with the annual marketing plan and expectations of the W brand team;
• Implement and manage pay-per-click Google campaigns, SEO and other digital strategies for the Hotel website;
• To be the custodian of brand standards for all marketing communications in the Hotel to ensure LRA goals are achieved;
• Collateral production to promote the hotel, its venues and special events or offers;
• Manage procurement of marketing materials and activities with suppliers, monitoring the budget breakdown to ensure alignment with the plan;
• Manage the online marketing function, including updating of W Sydney's websites and online reputation platforms;
• Assist the B&F Leader in co-ordinating the B&F marketing calendar and activities for the year to ultimately exceed budgeted B&F revenue and position the Hotel's outlets as 'The Place to Be and Be Seen' in Australia;
• Attend all relevant meetings, ensuring active participation, timely follow-up on action items and proactive dissemination of relevant communication points back to the department;
• Establish and maintain strong working relationships with partners, suppliers, and vendors;
• Prepare marketing activity reports and metrics for program success.

Benefits

• Discounts on hotel rooms including all properties within the Marriott International group, for you and your family & friends
• The best hotel training opportunities produced independently by W Sydney and internationally recognised training programs by Marriott International
• Discounts on food & beverage across all our hotels
• Recognition programs to keep you motivated
• Enjoy your birthday off with birthday leave
• Wellbeing & mindfulness programs to ensure you stay healthy
• Employee Assistance Program
• 'Great Places to Work' certified

Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine, Diversity Inc and Great Places to Work Institute, among others.

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Marriott International is an equal opportunity employer that does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.