Marketing Manager

Marketing And Digital

Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).

Cultivates partnership with and active participation in demand generation strategy development (SMR).

Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.

Partners with Revenue Management to develop and execute promotional strategy.

Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.

Supports group lead generation efforts.

Runs, reviews, analyzes and clearly articulates to stakeholders' key reports and adjust strategy accordingly.

Manages internal and external partners to verify deliverables are executed to support hotel strategy.

Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.

Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.