Senior Manager, Marketing Support - Remote Eligible

Senior Marketing Leader

Reporting to the VP of Marketing, this is a Senior Individual Contributor role with enterprise-level influence, accountable for continent-wide adoption of marketing standards and capability. Leads through governance, operating cadence, and cross-functional orchestration. Success is measured through adoption, capability uplift, and performance outcomes across the CALA system-wide hotel portfolio.

This role serves as a strategic integrator and executional leader for Marketing across CALA, with primary accountability for hotel support and capability building—ensuring enterprise initiatives translate into scalable, high impact outcomes at the property level. The role functions as the continent enablement lead for hotel marketing leaders, providing clear ownership of marketing expertise, guidance, and escalation resolution across the continent.

As the central orchestration point between global and continent priorities, this position drives complex marketing programs from strategy through execution, acting as the connective tissue across Marketing disciplines, Commercial partners, Shared Services, Field teams, and hotels. This leader proactively identifies continent and hotel level initiatives with material impact on marketing performance, anticipates risks and dependencies, and applies deep functional expertise to resolve issues, accelerate decision making, and ensure clear, consistent, and actionable communication to hotels.

In parallel, the role owns and continuously evolves a structured Learning and Enablement agenda designed to build strong, scalable on property marketing knowledge across CALA. This includes upskilling hotel marketing leaders, strengthening digital and marketing fluency, supporting the CALA Sales & Marketing Talent initiative, and accelerating adoption of enterprise strategies, directly enabling revenue growth, channel optimization, loyalty performance, and brand consistency at scale.

Position may be located in the Mexico Continent Office or remotely in the CALA region.

Education and Experience: • Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline, required; MBA or advanced degree preferred. • 8+ years of progressive marketing or commercial services experience, ideally within hospitality, or travel, required • 4+ years leading cross-functional programs and influencing senior stakeholders in a matrixed environment, highly desired • Demonstrated leadership of cross-functional teams/programs, experience in hotel or property-level marketing support, field enablement, or commercial operations at scale, required. • Proven experience leading cross-functional programs within complex, matrixed organizational and/or multi-market structures • Fluent in English and Spanish (Portuguese a plus); experience working across CALA or Latin American markets strongly preferred • Excellent written and verbal communication skills with strong attention to detail; ability to develop compelling presentations and present effectively to audiences of all sizes • Self-directed leader with a proactive, results-oriented approach and the ability to operate independently with minimal oversight • Highly collaborative; excels at partnering across diverse stakeholder groups and balancing competing priorities and demands • Strong technical aptitude and project management expertise; proven ability to manage multiple concurrent initiatives without compromising quality or timelines

Strategic Vision & Planning: Applies enterprise-level perspective to anticipate Hotel Marketing property needs and translate global marketing strategies into clear, actionable direction across diverse markets

Cross-Functional Orchestration: Demonstrates ability to serve as the integrative link across Marketing, Commercial Services, MDS and Field Shared Services functions—driving strategic alignment and coordinated execution

Digital & Performance Marketing Fluency: Comprehensive knowledge of digital direct, websites and MarTech, paid media, brand marketing, partnership marketing, loyalty platforms, channel optimization, search, and demand generation ecosystems

Learning & Capability Building: Builds organizational marketing capability at scale—owns onboarding for new hotel marketing leaders, leads a structured monthly learning series and targeted upskilling programs, and develops enablement frameworks that embed lasting competency at the property level; ensures hotel and regional leadership are well-versed in strategy, best practices, and policies to accelerate adoption of enterprise guidance

Brand Advocacy & Stakeholder Engagement: Serves as a trusted brand advisor to Sales & Marketing, Ownership and Franchise teams, General Managers, and property leaders—educating and advocating on brand standards; cultivates and manages strategic relationships with senior property and Regional leadership

Program & Initiative Management: Proven track record of driving complex, multi-stakeholder initiatives (e.g., DTT, DET rollouts, Top Performer programs) end-to-end—from strategic planning through measurable execution with clear accountability

Communication & Clarity: Superior written and verbal communication skills; synthesizes complex strategies into clear, consistent, and audience-appropriate messaging across all organizational levels

Loyalty & Brand Acumen: Deep expertise in loyalty marketing, brand equity stewardship, strategic partnership development, and omnichannel brand execution

Translate hotel feedback into enablement: Own the continent hotel marketing enablement intake and prioritization model, translating demand signals into standardized guidance, playbooks, and policy guardrails; measure adoption and effectiveness

Develop actionable tools and playbooks: Create scalable toolkits, templates, FAQs, and best-practice guidance based on recurring hotel input and field learnings.

Identify trends and standardize solutions: Spot patterns across hotel requests and performance signals to build standardized recommendations and guardrails for consistent implementation.

Enable field success through guidance: Provide ongoing advisory support and training materials that reflect hotel needs and accelerate execution across the portfolio.

Lead the end-to-end execution of global and continent-wide marketing rollouts, including DTT, DET, Top Performer, and Global Circle programs

Architect and deliver a structured Learning & Enablement curriculum to elevate hotel team proficiency in digital, media, loyalty, and brand strategy

Direct Demand Generation brief development across key segments, markets, and airline partnership channels

Establish on-property marketing goals, review Marketing IDD reviews, and collaborate with Distribution to optimize channel performance

Serve as the cross-functional marketing lead for Commercial Services workstreams, ensuring strategic connectivity across Sales, Revenue, and Franchise organizations

Maintain and govern intranet and DLZ marketing content to ensure accuracy, relevance, and accessibility as self-service knowledge resources for property teams

Develops and maintains effective relationships with both internal and external stakeholders across the organization. Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives.

Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback. Engages leadership to develop and execute action plans to address gaps.

Coordinates and implements work and projects as assigned.

Complies with Federal and State laws applying to procedures.

Generates and provides accurate and timely results in the form of reports, presentations, etc.

Analyzes information and evaluates results to choose the best solution and solve problems.

Manages the flow of questions and directs questions.

Works with team to put sustainable work processes and systems in place that support the execution of the strategy.

Establishes and maintains complete and up-to-date information to ensure accurate reporting.

Represents team in resolving situations.

Maintains and manages inventory and service operations.

Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.

Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Seeks and makes the most of learning opportunities to improve performance of self and/or others.

Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Understands and utilizes professional skills and knowledge in a