Vice President, Marketing And Digital Data Products

Vice President, Data Products for Marketing & Digital

The Vice President, Data Products for Marketing & Digital serves as the strategic leader for Marriott's marketing and digital data domains, responsible for setting the vision, strategy, and objectives that drive value through audience activation and digital experience optimization. Partnering closely with senior leaders across Marketing, Loyalty, Digital Product, and Global Technology, this role aligns product investments to enterprise priorities and delivers scalable, high impact capabilities. The leader oversees a focused portfolio—such as Marketing 360, Campaigns, and the Marriott Media Network—to enable personalization and performance measurement across channels, ensuring privacy by design, strong adoption, and measurable business outcomes.

• 12+ years of experience, including 5–8 years in product or domain leadership. • Bachelor's degree required, preferably in a quantitative or technology-related discipline (e.g., Engineering, Computer Science, Mathematics, Information Management); advanced degree preferred. • Proven success as a business manager or technology owner with P&L or KPI accountability. • Strong command of data-driven decision-making, product lifecycle management, and customer enablement strategies. • Demonstrated ability to build strategic partnerships with stakeholders at all levels across the organization. • Exceptional stakeholder management and influence skills, with a track record of navigating executive-level discussions and driving strategic decisions. • Proven track record of building and scaling enterprise data products, including customer data platforms and consent management solutions. • Strong understanding of data architecture, governance frameworks, and modern data platforms (e.g., cloud-native, real-time, API-driven). • Skilled in human-centered design and conceptual modeling to deliver context-driven experiences. • Strategic thinker with strong financial acumen and enterprise prioritization capabilities. • Inspirational leader known for fostering collaboration, clarity, and decision-making at the appropriate levels. • Demonstrated success in leading change and innovation across complex, matrixed environments.

The strongest candidates will demonstrate expertise is

• Deep understanding of marketing data trends, digital engagement, and campaign performance strategies. • Experience with marketing technology platforms and data products, including campaign analytics tools and media network solutions.

Key responsibilities include defining and championing the long-term vision, goals, and objectives for the Customer data domain, co-shaping strategic demand with business partners, leading cross-product roadmap and release planning, ensuring product visions are complete and aligned with stakeholder requirements, owning the strategy for Customer 360, VOC, Identity, and related platforms, defining and tracking metrics across the product lifecycle, ensuring product teams are building the right thing, partnering across domains to deliver cohesive, innovative solutions, representing the Customer data domain in enterprise forums, planning and managing resources and financials, building and mentoring high-performing teams, promoting agile delivery, and championing change and transformation.