Vice - president, Marketing Technology

Vice-President, Marketing Technology

Location: Toronto, Ontario (Hybrid – 4 days per week in office; w. up to 50% travel)

Company: Mattamy Homes Canada

Department: Marketing

Employment Type: Full-Time

Reports To: Vice-President, Marketing

The Vice-President, Marketing Technology will serve as the strategic and technical leader for ensuring the success and optimization of all marketing technology (MarTech) and sales platforms within the organization. This role is a critical bridge between marketing and IT teams, driving seamless integration, innovation, and establish requirements and operational excellence across digital platforms to enhance customer engagement, lead generation, and sales effectiveness. It encompasses a wide range of technologies, including marketing automation platforms, CRM systems, sales enablement, website, data analytics tools, among others. The Vice-President, Marketing Technology will be accountable for driving the research and solutioning necessary to continue advancing the customer experience in alignment with Mattamy's company vision. The ideal candidate has experience d full ownership of/accountability for CRM systems along with other leveraged marketing platforms in the homebuilding industry.

Note: Depending on the skills, knowledge, and experience of the selected candidate, this role may be hired at either the Director or VP level.

What You'll Do:

• Work hand-in-hand with executive leaders of sales and marketing in both countries (Canada & USA) to support the vision and solutions to support the holistic customer experience
• Provide strategic and thought leadership on the development, implementation, and continuous improvement of a comprehensive and innovative MarTech and sales enablement platforms in alignment with business objectives, including leveraging AI and other key solutions.
• Provide technical oversight and drive exceptional cross-functional collaboration to ensure the seamless integration and interoperability between various platforms, tools, and data sources
• Evaluate and recommend technologies or tools to improve efficiency, scalability, and performance.
• Gather and execute requirements in alignment with the organization's technology needs and strategic roadmap
• Manage the end-to-end lifecycle of MarTech and sales platforms, including implementation, operation, maintenance, and upgrades.
• Monitor platform health and performance, ensuring uptime, data accuracy, and optimal configuration.
• Lead troubleshooting and resolution of technical issues, coordinating with vendors and internal teams as needed.
• Accountable for continuous and data-driven optimization, including but not limited to leveraging analytics to track and improve the effectiveness of marketing and sales campaigns across platforms, and establishing KPIs and dashboards to provide real-time insights into platform performance and ROI.
• Collaborate, with fluid communication skills, with data teams to enhance customer segmentation, personalization, and predictive modeling.
• Work closely with marketing, sales, and IT teams to prioritize projects and deliver seamless employee and customer user experiences.
• Work closely with training team to coordinate and ensure user training is meeting business and user needs on an ongoing basis. Provide training and mentorship on the effective use of MarTech platforms.
• Maintain strong relationships with external vendors and partners to negotiate contracts and support.
• Other duties as required

What You Bring:

• Bachelor's or Master's degree in Computer Science, Information Technology, Marketing, Commerce, or a related field.
• 10+ years of experience in digital marketing technologies, IT project management, or a related field, with at least 5 years in a leadership role in the homebuilding industry preferred.
• Proficiency in CRM platforms, marketing automation tools, data analytics tools, and DXP/CMS platforms.
• Experience with APIs, middleware, and integrations to unify disparate platforms.
• Strong ability to interpret data and derive actionable insights.
• Proven experience with and understanding of the consumer journey throughout the sales and marketing funnel and how technology platforms enable the online and offline consumer experience.
• Proven ability to lead cross-functional teams and manage multiple stakeholder relationships.
• Excellent verbal and written communication skills, with the ability to explain complex technical concepts to non-technical audiences.
• Excellent organization skills and project management

Bonus Points:

• Exposure to and intimate knowledge on AI and machine learning technologies in MarTech.
• Experience in Agile or DevOps environments.

We encourage applicants who meet most of the role requirements to hit that submit button and apply! It's okay if you don't have 100% of the requirements. If you're the right candidate, we'll help you learn and grow.

Who We Are:

Mattamy Homes is the largest family-owned homebuilder in North America, with 40-plus years of history across Canada and the United States. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In Canada, our communities stretch across the Greater Toronto Area as well as in Ottawa, Calgary and Edmonton.

Be yourself. We want it that way. At Mattamy, we're passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important to the work we do to support our homebuyers, colleagues, and communities. From how we build our teams to cultivating our leaders, we're on a journey toward a welcoming, barrier-free culture for everyone. Mattamy Homes Canada is committed to providing accommodation for people with disabilities. If you require accommodation through any aspects of the selection process, please notify us on your application and we will work with you to meet your needs. Qualified applicants will be contacted directly by the Talent Acquisition team.