Facebook Brand Marketing Manager

Facebook Brand Marketing Manager

Meta is looking for a Brand Marketer with experience re-energizing established brands at scale. In this role, you will be a part of Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. We are looking for someone who thrives in an ambiguous environment, is skilled at leading complex cross-functional initiatives with a wide-range of stakeholders, and is a strategic problem-solver who understands the business impact of efficient and effective operations. This is a highly cross-functional role that requires strategic, organization and communication skills, and the capacity to manage various teams and stakeholders effectively.

Facebook Brand Marketing Manager Responsibilities:

• Develop brand marketing initiatives: Lead the development of campaigns and go-to-market strategy for our brand campaigns and tentpole moments - that meets our short and long term business goals

• Insights driven: Inform our overall global brand strategy based on in-depth understanding of users, product, business landscape in key markets

• Work with cross-functional teams: Work with partners including Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media Investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management to enable informed business decisions and deliver marketing initiatives

• Team support and communication: Support the team through effective communication, proactive problem-solving, and information distribution

• Internal partnerships and influence: Work with a growing team of Brand Strategists, Integrated Marketers, Social & Communications teams to deliver on business priorities

• Campaign reporting and updates: Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership

• Strategy & execution: Strategic, tactical, and executional responsibilities, such as define, implement, manage, and refine organizational operations, rhythms of business, and ways of working

• Develop efficient and effective processes to manage Meta Marketing's critical work streams and priority launches

• Build and manage workback schedules and hold members of the full cross-functional team accountable to deliver on time

• Establish a communication structure to report out updates, progress, and project status to stakeholders

• Support the implementation of annual planning processes

Minimum Qualifications:

• 7+ years of experience in brand marketing for consumer tech brands of global scale

• Work experience in technology, including understanding of technical audiences, products and technologies

• Experience working in cross-functional teams, collaborating with creative, research, analytics and digital marketing channel teams

• Experience with creative production, managing external agencies or internal creative teams to build best in class campaign work

• Content and digital marketing experience

• In-depth experience in landing successful product value propositions with clear brand point of view

• Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning

• Experience working with media and creative agencies, connecting brand & business agendas to develop breakthrough ideas for brand marketing

• Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes

• Experience bringing a tech product's brand positioning into product design & GTM