Head Of EMEA Marketing Insights

Head Of EMEA Marketing Insights

The mission of Marketing Insights is to understand people's lives, experiences, behaviors, attitudes and needs to help Meta communicate brand/product value across the family of apps. Our researchers go beyond service delivery, acting as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful products and experiences. We're seeking a Head of Marketing Insights to lead the EMEA Marketing Insights team. This person will partner with stakeholders across Business, Consumer, and Creator Marketing teams. They will be responsible for designing, executing, and delivering high impact research (both quantitative and qualitative) and translating the strategic insights from this work into clear, actionable implications in addition to serving as a key marketing leader in the region tasked with influencing regional strategies. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages is key. This role requires thinking on your feet to problem solve so that we are able to execute research quickly and efficiently to inform inbound and outbound work that equips stakeholders and identifies new opportunities. This role is embedded in Meta International Marketing and works across audiences (consumer, business, and creators), products, and markets to deliver global impact leveraging the local delta. Therefore it's vital that this insights leader be able to manage ambiguity, context switching, and rapidly coming up to speed with new areas and stakeholders. While the bulk of the work is EMEA focused, this researcher should be thinking across regions to help inform and unpack global strategies. An understanding of global-local models and the ability to balance market nuance and global positioning will be key.

Head Of EMEA Marketing Insights Responsibilities

• Identify opportunities: Partner with marketing stakeholders to understand customer needs and shape marketing strategies
• Drive key business decisions: Harness comprehensive, best-in-class quant and qual research solutions to identify core audience truths and translate them into actionable insights and executions
• Drive and enhance business outcomes: Help EMEA Marketing achieve success against business objectives while maximizing impact, efficiency and customer value. Operate as a full-stack partner across planning, execution, and measurement/optimization
• Lead team: Manage team of impactful marketing researchers
• Establishing high standards and holding team members accountable for delivering value against business goals. Create the environment needed for success
• Providing vision, facilitating relationships, removing roadblocks, coaching/mentoring, and enabling growth

Minimum Qualifications

• Management experience: 2+ years experience leading research teams with a track record of delivering results and developing talent
• Research Expertise: 10+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
• Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
• Strategic Leadership: Adept at navigating ambiguity. Track record of thriving in changing environments
• Education: Bachelors degree required, MA or PhD preferred

Preferred Qualifications

• 2+ years experience with EMEA (Europe, Middle East, and Africa) focused research, with in-depth knowledge on how to build/implement consumer and business marketing strategies

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

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