Marketing Insights Researcher, Business

Marketing Insights Researcher, Business

The Marketing Insights team seeks to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. We're hiring a Marketing Researcher to partner with the Growth Marketing and Scaled Solutions organization within our Business Marketing team. In this role, you will partner with multiple internal teams including Product Marketing, Sales, Data Science, Design, and Analytics teams to plan, build, and lead primary marketing research with advertising partners to leverage business to business insights to drive marketing strategy. This person will be asked to demonstrate leadership, critical thinking, and strategic execution.

Responsibilities

Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy.

Translate research findings into actionable insights with clear recommendations.

Producing highly effective communication that motivates people to apply learnings in marketing and across the organization.

Minimum Qualifications

4+ years of research experience.

Proven experience in shaping data focused marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes.

Experience spotting ambiguity and asking questions to resolve the issue.

Experience in qualitative and quantitative research and applying findings in a business context to inform decision-making.

Preferred Qualifications

3+ years of relevant experience working with agencies, and large advertisers.

Demonstrated experience of understanding of the digital advertising landscape and specifically with Meta's suite of advertising and measurement products.

Proven experience navigating ambiguity, identifying strategic problems to solve, setting priorities, and driving learning agendas with minimal guidance.

Experience with media planning decision making and analytics.

$103,000/year to $162,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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