Marketing Science Partner, Mid - market APAC

Marketing Science Partner, Mid-Market APAC

This role will be part of the Marketing Science team focusing on supporting our APAC Mid Market businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of highly quantitative measurement individuals with a broad set of backgrounds. This position is highly analytical with digital advertising effectiveness and research methods background along with an understanding on how things work. The person in this role will be responsible for building strategies and proactive initiatives executed both in APAC and globally in partnership with our various channels including sales. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help Mid Market businesses grow.

Responsibilities

• Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small and Medium businesses onboarding to advertising and grow.
• Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising.
• Consult with clients and agencies on products and solutions for different needs and challenges as it pertains to media, marketing, or key measurement questions.
• Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small and Medium business segments grow.
• Work closely with sales, product, and other cross-functional team to drive direct impact on Mid Market business marketing strategy.
• Communicate results and illustrate suggestions in alternative ways to stakeholders and partners.
• Build processes that scale ad effectiveness research initiatives.
• Advocate for small and Medium businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind.

Minimum Qualifications

• 5+ years of experience in a Data Science or quantitative field, such as consulting, market research, media research.
• A bachelor's degree in a quantitative field, such as consulting, market research, media research.
• Proven experience of handling, analyzing and meaningfully visualizing large data sets using SQL and R/Python.
• Knowledge of statistical or machine learning concepts such as experiment design, hypothesis testing, regression, classification models etc.
• Experience communicating complex concepts to non-technical audiences.
• Direct experience scoping and executing research projects with clients and or cross-functional stakeholders.
• Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness.
• Experience with digital advertising measurement methods and technologies.

Preferred Qualifications

• An advanced degree in a quantitative field.
• Experience with advanced statistical modeling, such as causal inference.
• Knowledge of dynamics and structure for sales teams.
• Understanding of current media landscape and challenges small and Medium business advertisers face.

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