Digital Marketing Expert - European Sales Segment

Digital Marketing Expert - European Sales Segment

You will be a member of the central Group Marketing Communications Team, with direct focus on the sales segment, especially the fast-growing retail sales business in our European subsidiaries.

Essential responsibilities

• Develop and support processes as well as campaigns at the subsidiaries aligned with the group requirements
• Control the consistency of MET's image and appearance
• Collect the needs of the subsidiaries and offer them useful solutions to improve their own business for measurable business results
• Provide digital support (developing the website, online platforms, systems) and any additional online or offline support (campaigns-ATL/BTL, market research and questionnaires, merchandising, designing/creating leaflets, fact sheets, supporting event management, branding the offices, shops)
• Oversee social media management activities to enhance brand presence both a divisional and country level Utilize digital marketing techniques to engage with the audience
• Reporting to the Group M&C Director, you will work closely together with the Head of Marketing Western European Division, the local marketing experts, as well as with our agencies

Qualifications:

• BSc, MSc degree
• 5-6 years of experience in digital marketing role supporting sales organisations, preferably on regional level in the energy, insurance or telecommunications industry
• Knowledge of CRM tools - experience working with CRM systems and sales process automation platforms (SalesForce), Digital Asset Management (Frontify), CMS (Umbraco)
• Experience working with sales teams and translating their needs
• Proficiency in digital marketing and CRM strategies
• Familiarity with analytical tools - e.g. Google Analytics, Power BI in the context of sales and usage data analysis
• Proactivity in identifying and implementing sales solutions
• Experience working in a multi-team environment involving coordination and alignment of scope with other business and IT stakeholders
• Proficiency in English, other European languages, like French, Spanish, or Italian is highly appreciated