Digital Marketing & Customer Analytics Manager

Digital Marketing & Customer Analytics Manager

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

The Job: As the Digital Marketing & Customer Analytics Manager, you'll lead strategy and performance measurement for email marketing campaigns across MGM Resorts. You'll dig deep into customer engagement data—connecting opens, clicks, and conversions to bookings and revenue—while partnering cross-functionally with CRM, marketing, and MarTech teams. This role combines hands-on analytics (SQL, Python, dashboards) with strategic influence and team leadership, helping shape how we personalize guest experiences through data-driven insights.

The Day-To-Day:

• Analyze email marketing performance and tie campaign results to hotel and restaurant bookings
• Design and evaluate A/B and multivariate tests to inform campaign strategy and optimization
• Build and maintain performance dashboards and reports using Power BI, Excel, or Tableau
• Collaborate with MarTech and tagging teams to ensure accurate, consistent campaign tracking
• Provide strategic, insight-driven recommendations on audience segmentation and targeting
• Lead, coach, and review work from a team of teammates focused on engagement and growth
• Partner with stakeholders across CRM, digital marketing, and analytics to align measurement with business goals

The Ideal Candidate:

• 2+ years of prior relevant experience
• Bachelor's degree or equivalent experience
• Advanced skills in SQL for querying large-scale marketing data
• Experience using Python for analysis, data manipulation, or reporting automation
• Proficiency in building dashboards with Power BI, Excel, or Tableau
• Strong understanding of email marketing KPIs: opens, clicks, conversions, bookings, and revenue
• Experience designing and interpreting A/B and multivariate tests
• Comfort working cross-functionally with CRM, marketing, and MarTech teams
• Excellent communication skills with the ability to explain technical data to non-technical audiences
• Highly organized, collaborative, and able to manage multiple priorities in a dynamic environment

The Perks & Benefits:

• Prioritize your wellness, access programs crafted to nurture your mental and physical health.
• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
• Savor delicious meals for free in our employee dining room.
• Park with ease—whether you're on or off shift, it's free!
• From healthcare to financial support and generous time-off options, we've got you covered.
• Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.