Sr Manager Of Digital Marketing & Customer Analytics

Senior Manager Of Digital Marketing & Customer Analytics

Las Vegas, Nevada

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

The Senior Manager of Digital Marketing & Customer Analytics is responsible for shaping how MGM Resorts International measures, understands, and optimizes the performance of its digital marketing ecosystem. This role leads complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence enterprise marketing decisions. This position serves as a senior analytics leader within the digital marketing function, independently owning large-scale initiatives and translating data into actionable strategies that drive business performance.

The day-to-day responsibilities include:

• Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
• Serve as a senior analytics partner to Media, Marketing, Digital Product, and Executive stakeholders by translating complex analyses into clear insights, implications, and recommendations that inform strategy and investment decisions.
• Lead advanced test-and-learn and causal measurement approaches, including A/B testing, geo-based experimentation, incrementality analysis, and other experimental methods, to quantify true marketing and experience impact.
• Provide analytical leadership and partnership on Marketing Mix Modeling (MMM), including shaping measurement questions, creating and interpreting model results, and guiding stakeholders on how to apply insights in planning and optimization decisions.
• Guide attribution and performance measurement frameworks across channels, helping stakeholders understand media effectiveness, contribution, trade-offs, and opportunities for optimization across the customer journey.
• Deliver executive-ready narratives and insights by synthesizing data across channels, experiments, and time horizons, proactively identifying trends, risks, and opportunities that influence short- and mid-term strategy.
• Provide senior-level oversight and influence on digital analytics data quality, governance, tagging, and reporting solutions in partnership with MarTech, Data, and Platform teams, driving standardization and scalability across brands and business units.

The ideal candidate:

• Holds a Bachelor's Degree
• Has 5+ years of prior relevant experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics
• Experience in writing and executing SQL, Python, and working with databases such as Databricks.
• Experience with data visualization tools (PowerBI, Databricks, etc.)
• Experience with Digital Analytics tools (Adobe Analytics, media partner platforms, Adobe Mix Modeler)
• Strong analytical skills, including ability to identify and quantify financial impact
• Deep hands-on experience across digital channels (paid media, SEO, organic social, onsite engagement, CRM)
• Strong expertise in experimental design, incrementality measurement, geo testing, or marketing mix modeling
• Master's Degree in Finance, Business Management, Analytics or a related field - Preferred

The perks and benefits:

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community