Brand Lead, Director Of Brand Marketing, Brand Marketing Lead

Director Of Brand, Us

Our client is the world's #1 audio series platform, blending AI and human creativity to redefine storytelling. With over 200 million listeners across 20+ countries, the business is profitable, rapidly scaling, and focused on establishing deep cultural relevance in the US as its next major growth market.

Job Description

As Director of Brand, US, you will own the end-to-end brand vision and execution for the American market, reporting into the Global Head of Brand Marketing. Key responsibilities include:

• Building and owning the US brand strategy roadmap, balancing long-term positioning with near-term impact
• Leading creative development for major campaigns, brand IPs, partnerships, and storytelling moments
• Translating cultural insight, data, and intuition into narratives that resonate with Gen Z and Millennial audiences
• Partnering closely with content, growth, product, and media teams to launch integrated, high-impact campaigns
• Defining and evolving brand voice, tone, and creative guidelines across channels and partners
• Identifying and unlocking influencer, creator, media, and platform collaborations
• Running test-and-learn sprints to continuously refine brand performance and effectiveness
• Establishing clear success metrics across awareness, consideration, engagement, and earned media impact

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

You are a senior brand leader with experience building culturally relevant brands in entertainment, media, gaming, or consumer tech. You bring:

• Proven experience operating in greenfield or early-stage brand environments with a builder's mindset
• Deep fluency in US consumer culture, media behaviour, and entertainment trends
• A track record of creating brand platforms and campaigns from scratch, not just optimizing at scale
• Confidence leading cross-functional stakeholders and holding a clear strategic point of view
• Strong creative judgement, with agency experience a significant advantage
• Comfort starting as an individual contributor while laying the foundations for future team growth

What's On Offer

Title: Director of Brand, US Location: Hybrid - Culver City, Los Angeles (3 days per week) Salary: $200,000 - $250,000 base Exposure: High-visibility role with direct influence on US growth and brand perception Upside: Opportunity to build a flagship US brand with long-term leadership and equity potential

Contact Patrice Grande Quote job ref JN-052026-7009367

Job Summary

Sector: Marketing Sub Sector: Digital, Online & Social Media Industry: Technology & Telecoms Location: Culver City Contract Type: Permanent Consultant Name: Patrice Grande Job Reference: JN-052026-7009367 Job Nature: Hybrid working