Marketing & Innovation Manager - North America

Marketing Innovation Manager North America

My client is a global power-technology manufacturer specializing in innovative new-material solutions for the transmission, substation, and distribution sectors. Their products are used in more than 100 countries and by over 95% of major global electrical equipment manufacturers.

Job Description

Strategic Marketing & Demand Generation

• Develop and execute North American marketing plans aligned with commercial goals.
• Design targeted campaigns promoting my client's products and solutions to IOUs, EPCs, and key industry stakeholders.
• Lead innovative, data-driven approaches using AI, predictive analytics, digital advertising, social media, and content marketing.
• Optimize lead generation, nurturing, and scoring to accelerate pipeline growth.

Digital & Innovation Initiatives

• Introduce AI-powered marketing tools such as predictive targeting models and customer-engagement chatbots.
• Oversee digital content, website management, social media channels, webinars, and virtual events.
• Evaluate emerging marketing technologies and recommend tools to enhance campaign performance.

Market Intelligence & Analytics

• Conduct industry and competitive research to identify trends, opportunities, and customer insights.
• Analyze campaign performance metrics and provide recommendations for continuous improvement.
• Deliver actionable insights to sales, engineering, and product teams to refine messaging and strategy.

Collaboration & Internal Enablement

• Partner with Key Account Managers and Solution Engineers to develop presentations, case studies, and marketing collateral.
• Support trade shows, conferences, and customer events through targeted campaigns and materials.
• Train and enable sales teams with marketing intelligence and digital tools.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

Education

• Bachelor's degree in Marketing, Business, Communications, or related field required.
• MBA or advanced certification in marketing/technology is a plus.

Experience

• 3-5 years of B2B marketing experience in the energy, utility, or industrial technology sector.
• Experience with digital marketing, AI-driven marketing tools, or marketing automation platforms.
• Demonstrated success driving lead generation, pipeline growth, and brand visibility.

Skills

• Strong strategic mindset with creativity and executional excellence.
• Proficiency with AI, data analytics, or digital marketing tools in B2B environments.
• Excellent communication, presentation, and project management capabilities.
• Understanding of the utility sector, industry events, and regulatory landscape is an advantage.

Additional Requirements

• Willingness to travel across North America for industry events, customer meetings, and trade shows.
• Self-motivated, collaborative, and comfortable working in a remote, fast-paced, global organization.

What's on Offer

• Competitive salary range of $100,000 to $120,000 on base per year. Up to $150,000 a year with bonus.
• Comprehensive benefits package to support your well-being.
• Opportunities to work on impactful projects in the energy and natural resources industry.
• Massive potential for growth.

If you are ready to take the next step in your career and make a meaningful impact in the Boston market, we encourage you to apply today!