Seller Growth Manager - Makerplace

Seller Growth Manager

The Seller Growth Manager at MakerPlace is responsible for growth of the MakerPlace seller base across new seller acquisition, existing seller engagement/success, and seller content. The role creates a series of programmatic business development and sales go-to-market processes and metrics to ensure MakerPlace adds new sellers, helps existing sellers increase GMV, and educates sellers on the MakerPlace platform. Responsibilities include developing and deploying programmatic email campaigns, maximizing scaled seller adoption for MakerPlace's premium plan, increasing Michaels componentry purchases from MakerPlace sellers, and leading the planning and creation of feature-release based seller communications, content, and FAQs.

Seller Acquisition

• Develop a playbook to programmatically acquire new sellers and help them be successful on the platform
• Identify, drive, and refine effective value propositions across email campaigns and other communication channels to bring thousands of new sellers to the platform
• Leverage Salesforce to track and analyze seller acquisition

Seller Engagement

• Strategize and develop the process to maximize scaled seller plan adoption for MakerPlace's premium plan
• Own and lead incremental Michaels componentry purchases from MakerPlace sellers across seller plan, B2B, and print/frame on demand
• Create a seller feedback loop to help improve the MakerPlace platform
• Leverage Salesforce to track and analyze seller engagement

Seller Content

• Lead the planning and creation of feature-release based seller communications, content, and FAQs
• Schedule updates, workflows, processes, refreshes, and features to tell a cohesive story to sellers
• Partner across stakeholder teams to deliver impactful content
• Ensure the content is engaging and aligned with the brand voice, tone, and seller target audience
• Ensure accuracy and consistency across the Seller Support Center, optimized for SEO

Other Duties As Assigned, Including Leading Ad Hoc Projects As Requested By Leadership

Preferred Education/Experience

• Bachelor's Degree in marketing, business, math, finance, economics or related field required
• MBA preferred or commensurate work experience

Minimum Type Of Experience Required

• 4-7+ years of experience in technology and/or ecommerce marketing, business development, or sales
• 2-3+ years of Marketplace ecommerce experience
• Proficient with ecommerce, ecommerce marketplaces, and ecommerce services and software
• Expertise in defining and driving business development, and product/program management frameworks & methodologies
• Experience in pulling data and ability to use data to drive decision-making
• Thorough understanding of desktop, mweb, and app technologies, including Salesforce
• Experience using reporting tools (SQL, Looker, etc)
• Proficient in Microsoft Office, Excel, and PowerPoint or equivalent Google Suite applications
• Ability to think creatively, strategically and technically
• Strong oral and written communication and interpersonal skills

Other

• Must be competent in Microsoft suite, including executive level presentations
• Experience in using web analytics tools