Senior Product Manager

Senior Product Manager

Acxiom is seeking a dynamic and strategic Senior Product Manager to lead adoption, enablement, and optimization efforts across our Interact platform. As a key member within the Product team, you will drive platform consistency, user enablement, and cross-functional collaboration to ensure Interact delivers exceptional value to internal users and external SaaS clients. This is a unique opportunity to influence one of Acxiom's most critical platforms at scale.

What You Will Do:

• Enablement Leadership: Partner with Product leadership to define and execute enablement strategies that increase adoption and drive measurable outcomes.
• Collaborate with Learning & Development (L&D) to design scalable onboarding and training programs that address knowledge gaps and accelerate time-to-value.
• Coordinate with marketing and product teams to ensure consistent communication of new features and platform enhancements.

Platform Consistency & User Experience:

• Serve as a steward of platform consistency by aligning user experience, design language, and functional accessibility across Interact consoles (e.g., Brand Console, Design Console).
• Identify and standardize common UX elements, partnering with UX designers and product managers to create a seamless user journey.

Insight-Driven Optimization:

• Create and leverage platform usage analytics, user feedback, surveys, and A/B tests to uncover friction points and opportunities for improvement.
• Translate insights into prioritized feature recommendations and roadmap updates in partnership with product and engineering teams.

Cross-Functional Collaboration:

• Act as the connective tissue across Product, Client Delivery, UX, Marketing, and Sales to drive cohesive product readiness and enablement across global teams.
• Contribute to go-to-market alignment by developing enablement collateral and training materials that reinforce product positioning.

Community & Support Ecosystem:

• Support L&D in developing rich learning resources such as tutorials, videos, and in-platform guidance tailored to various user personas.
• Help grow a strong Interact user community and advocate program across IPG Mediabrands and external SaaS clients.

Qualifications:

• Bachelor's degree in Business, Marketing, Computer Science, or related field; MBA or advanced degree a plus.
• 5+ years of experience in product management, product enablement, or platform strategy, preferably with SaaS based products, AdTech, or marketing technology platforms.
• Proven track record driving cross-functional initiatives, improving platform adoption, and influencing product roadmaps through user insights.
• Strong analytical and communication skills with an ability to translate complexity into clarity.
• Experience with user research, A/B testing, analytics platforms, and dashboard tools.
• Demonstrated ability to lead through influence in a matrixed organization.

Primary Location City/State: Homebased - Conway, Arkansas

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.