Product Marketing Manager

About the Role

We're looking for a full-stack Product Marketing Manager to own product marketing initiatives from start to finish. This is a high-impact role for someone who thrives at the intersection of product and marketing strategy, deep customer empathy and understanding, and go-to-market execution. You'll be equally comfortable diving deep with product managers on roadmap strategy as you are engaging enterprise prospects or running enablement sessions with our sales team.

As one of the early members of our product marketing function, you'll have the opportunity to build foundational processes, develop core messaging frameworks, and directly influence how we bring our solutions to market. We're looking for a proactive builder with a strong bias toward action — someone eager to identify gaps, propose solutions, and lead initiatives rather than wait for direction. This role requires someone who can operate with high autonomy while collaborating seamlessly across product, sales, marketing, and customer success teams.

What You'll Do

Be the voice of the customer — Conduct customer interviews, analyze usage data, and synthesize feedback to inform product strategy and go-to-market decisions

Craft compelling positioning and messaging — Develop differentiated value propositions for our business identity products that resonate with fintechs, lenders, enterprise financial services, and marketplaces

Lead go-to-market execution — Own end-to-end launch strategy for new products and features, from beta through full market release; continuously refine and improve GTM strategy for previously launched products

Enable sales success — Create high-impact sales materials, including pitch decks, competitive battle cards, and training sessions to accelerate deal velocity

Drive competitive intelligence — Create and maintain frameworks and analysis that keep our sales team equipped to win against legacy providers and emerging competitors

Partner on pricing and packaging — Collaborate with RevOps and leadership to analyze market dynamics and optimize our pricing and packaging strategy

Influence product roadmap — Partner with product management to incorporate customer insights and market trends into development and refinement priorities

Measure and optimize — Develop key metrics to track product marketing effectiveness and drive continuous improvement

What We're Looking For

Experience: 5+ years in product marketing, ideally in B2B SaaS, fintech, or related technology sectors, with a proven track record of leading successful launches and GTM initiatives that drove measurable adoption or revenue impact.

Strategic and tactical balance — Ability to shape product and company positioning while also rolling up your sleeves to build and execute detailed project plans.

Customer-centric mindset — Skilled at uncovering customer needs through interviews, feedback, and data, and translating those insights into clear, differentiated messaging.

Technical aptitude — Comfortable diving into complex API driven technical products and distilling features into customer-ready value propositions.

Sales-Partnership experience — Strong experience partnering with sales teams — from creating enablement content to leading training sessions to equipping reps with competitive insights.

Analytical strength — Adept at synthesizing customer feedback, market research, and competitive intelligence into actionable insights; confident leveraging both qualitative and quantitative data to inform decisions.

Cross-functional influence — Experienced working across product, sales, marketing, and customer success teams, with the autonomy and presence to influence in fast-paced environments.

Startup DNA — Thrive in ambiguous, high-growth settings, with the energy, organization, and initiative to build processes from the ground up.

Communication excellence — Strong written and verbal communication skills, with the ability to distill complex concepts for diverse audiences.