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Digital Designer (dental BU)

Design and optimize digital interfaces to improve user experience and increase conversions
Versailles, Ohio, United States
Mid-Level
17 hours agoBe an early applicant
Midmark

Midmark

A provider of medical, dental, and veterinary equipment and technologies focused on improving practice efficiency and patient care.

Digital Designer

JOB SUMMARY:

The digital designer will produce creative, comprehensive layouts and high-level designs for deliverables requiring strong conceptualization of ideas in preparation of original art for digital media. This role will manage design projects from concept through production and delivery, effectively prioritize work, balance multiple priorities simultaneously, establish timelines and estimates and identify resources to meet customer commitments and deadlines while working effectively in a team environment. Additionally, maintaining existing web materials, sites and coordinate digital efforts to compliment traditional mediums used for promotional campaigns and product launches.

ESSENTIAL/PRIMARY DUTIES:

  • Creates innovative digital deliverables, including websites, eCommerce interfaces, and email campaigns, aligned with Midmark's brand standards to drive engagement and lead conversions.
  • Implements responsive design principles and ensures compliance with accessibility standards (e.g., WCAG 2.1) for optimal performance across devices and user inclusivity.
  • Translates requirements into wireframes, mockups, and annotates functional prototypes to guide development teams and ensure functional and visually compelling outcomes.
  • Has the ability to understand the strategic direction of the internal customer's industry to provide creative, professional, and functional design deliverables aligned with business needs.
  • Leverages AI-powered design tools to enhance creative workflows and produce high-quality, innovative content efficiently. Utilizes machine learning algorithms to automate repetitive tasks.
  • Designs and enhances eCommerce and other web interfaces, focusing on improving user journeys, increasing conversions, and supporting product launches.
  • Partners with marketing, web development, and creative teams to deliver cohesive digital projects, ensuring timelines and goals are met.
  • Creates, monitors, and troubleshoots technical issues to ensure performance of key metrics for landing pages, emails, and digital assets, using insights to inform and optimize designs.
  • Applies user experience (UX) principles to create intuitive navigation and simple, effective digital designs that enhance user satisfaction and engagement.
  • Continuously researches and adopts emerging tools, technologies, and best practices in digital design to maintain competitive excellence.

SECONDARY DUTIES:

  • Works with marketing communication's design team to grow capabilities.
  • Works with web development team to ensure continuation of stable production environment and collaborates on project work as needed.
  • Mentors other teammates on digital design best practices, industry standards, and trains on Midmark's platforms.
  • Assists creative services team with hybrid design projects utilizing Photoshop, InDesign, and other Creative Suite skills as needed.

EDUCATION and/or EXPERIENCE:

Associate degree is required, bachelor's degree is preferred. 2 - 4 years of industry experience, B2B and/or professional services.

COMPETENCY and/or SKILL:

  • Ability to present a portfolio of work demonstrating ability to create usable products and clean documentation (websites, email, digital assets, wireframes, etc.)
  • Advanced proficiency in Adobe Creative Suite
  • Proficient in Adobe Digital Publishing Suite, HTML, HTML5, CSS, CMS solutions, Figma, and JavaScript, a plus
  • Experience in Salesforce Experience Cloud or print design, preferred
  • Self-directed, proactive, responsible, and able to meet deadline and budget requirements
  • Experience optimizing designs for performance metrics, such as Core Web Vitals
  • Ability to analyze user data and feedback to inform design improvements
  • Comfortable working with tight deadlines and multiple projects in parallel
  • Strong attention to detail with excellent analytical, written, problem solving, and oral communication skills
  • Passion for forward thinking digital design
  • Excellent written and verbal communication skills
  • Ability to excel in a team setting
  • Leverage AI-powered design tools to enhance creative workflows and produce high-quality, innovative content efficiently
  • Utilize machine learning algorithms to automate repetitive design tasks, allowing for more time to focus on creative strategy and innovation

SUPERVISORY RESPONSIBILITIES:

None

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Digital Designer (dental BU)
Versailles, Ohio, United States
Design
About Midmark
A provider of medical, dental, and veterinary equipment and technologies focused on improving practice efficiency and patient care.