Associate Director, U.S. Oncology Marketing Patient Channel Strategist

Patient Channel Strategist

A key member of the U.S. Oncology Marketing team, the Patient Channel Strategist will be responsible for defining the media strategies, approving the tactical plans and aligning on the performance measurement for all supported Oncology assets. They will work hand-in-hand with internal and external media, creative and analytic partners to ensure all promotional efforts align with Brand priorities and maximizes business impact.

Primary Responsibilities:

• Utilize data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks…) to maximize business impact
• Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of business
• Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.
• Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio level
• Ensure all performance reporting incorporates data-driven insights and recommendations
• Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.
• Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights
• First-line of escalation for their aligned Patient Architects
• Working with other teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studies
• Working in a complex matrix organization where exceptional collaboration is required to obtain desired results

Required Experience and Skills:

• Bachelor's degree (BA/BS)
• A minimum of 7 years combined strategic marketing, media agency, brand management experience in any industry, is required
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

Position location: Upper Gwynedd, PA with Hybrid work model (combination of in-office and remote) or Virtual (remote) with the flexibility to travel onsite when needed

Required Skills: Adaptability, Channel Partner Marketing, Communication, Data Insights, Digital Analytics, Marketing, Media Strategies, Omnichannel Marketing, Oncology Marketing, Strategic Thinking, Vendor Management

Salary range for this role is $156,900.00 - $247,000.00