Business Data Analyst - Marketing - Remote Eligible

Business Data Analyst - Marketing

Position Overview: The Business Data Analyst I role is responsible for supporting the goals and success of Affinity Plus by identifying trends & driving awareness surrounding member (customer) insights, bringing forward areas of opportunity & outreach based on data, and analyzing product, service, and program performance. This role will have a focus on Marketing and other specific business areas based on business need and will collaborate closely to maintain on-going communication to better understand business needs and determine how to provide timely & relevant data insights to address.

Duties and Responsibilities:

• Collect, analyze, and interpret data from multiple sources ensuring data quality and consistency.
• Partner with business channels to understand their needs; translating business goals into measurable analytical requirements.
• Build complex analytical content, including reports, dashboards, ad-hoc analysis, and data sets focused on member (customer) insights, product & service engagement, marketing impact and other areas of focus for the credit union.
• Develop tracking for business requirements and complete on-going analysis delivering business insights into our membership, business evaluation, process improvement, and member (customer) service.
• Evaluate marketing campaign performance across multiple channels based on KPI's (i.e. conversion, acquisition, value) and provide actionable recommendations to optimize targeting, messaging, and ROI.
• Support business planning through trend analysis and modeling.
• Communicate regularly with the internal stakeholders on projects - scope, status, and progress tracking, requesting feedback on results prior to closing out.
• Present findings and insights clearly by telling a story with data to both technical and non-technical audiences.
• Provide overviews and demonstrations for business users that drive understanding of advanced reporting, interactive visualizations, or other content to increase adoption and usage.
• Collaborate with other analysts & EDI team members to support successful analytics projects across the organization, query writing & validation of data sets, workflows & visualizations, data challenges, and brainstorm options that address business area needs.
• Collaborate with Marketing and other departments & product teams on the development of solutions which support business goals and data-driven decision making.
• Maintain relevant project updates using Jira boards, Confluence, or other software pertaining to work.
• Monitor industry trends and emerging analytics methodologies.

Qualifications and Skills:

• 2+ years of experience in business analysis, marketing analytics, or related role developing reporting based on complex analysis for, and presenting insights to, business leadership required; focus on marketing analytics preferred
• Degree in Data Analytics, Statistics, Business, Finance or another relevant field preferred
• Strong analytical and decision-making skills required with a high degree of accuracy; ability to investigate and determine root cause of issues
• Experience with SQL writing advanced queries required; basic experience with Python for data analysis also preferred
• Advanced skill and experience using Excel and visualization tools (i.e. Power BI, QuickSight) to help tell a story and share actionable insights
• Ability to understand and find appropriate applications for data collection and analysis
• Ability to analyze large datasets, summarize, and communicate meaningful insights to business users
• Experience with Net Promoter Score programs, digital marketing & media platforms (i.e. Google Ads, Meta, LinkedIn) and their reporting tools preferred
• Understanding of core marketing concepts and metrics preferred
• Aptitude to work independently as well as part of a team and ability to collaborate with others
• Strong verbal and written communication skills
• Time management skills and the ability to prioritize workload managing multiple projects and deadlines
• Flexibility to adapt and succeed in a dynamic environment

Workplace Environment: Sitting 90-95% and standing 5-10% which is determined on your rotation within the branch Working at a computer 98% of the day, utilizing the phone 40-60% Bending, twisting, kneeling, stooping, or crouching when appropriate, on occasion Repetitive movements, including but not limited to typing, using a mouse, phones, etc. Lift, carry, push or pull up to approximately 30 pounds

Required Work Schedule: Standard Monday through Friday business hours with a willingness to work a flexible schedule as needed. Location: This position will have the opportunity to work mostly virtual, but will require onsite presence in St. Paul, MN or the surrounding metro area throughout the year for various team meetings and events.

Compensation & Total Rewards: This position has a starting pay range of $69,100 - $88,100 annually. In alignment with our commitment to pay transparency, we are providing a good-faith estimate of the pay range for this position. This range reflects what we anticipate offering a successful candidate based on factors such as the role's responsibilities, required qualifications, and relevant experience. The actual pay may vary depending on the selected candidate's skills, experience, and other qualifications. Total Rewards: Affinity Plus offers a comprehensive Total Rewards package that goes beyond base pay. In partnership with the State of MN Employer Group, Affinity Plus provides low-cost medical, dental and vision insurance coverage options. Additionally, Affinity Plus frontloads all sick time hours and a portion of vacation hours for all new employees, offers a variety of paid leave options, a monthly wellness benefit, and immediate 401K matching up to 5%. Our Total Rewards philosophy is designed to support your well-being and growth while fostering a fair and inclusive workplace.