Chief Digital And Marketing Officer

Chief Digital And Marketing Officer

The Chief Digital and Marketing Officer (CDMO) is a visionary leader responsible for accelerating Affinity Plus' digital transformation and brand relevance in a rapidly evolving financial landscape. This role unifies marketing, digital banking, youth engagement, onboarding and fintech strategy into a growth engine anchored in a caring, member-focused and data-driven experience with human-centered innovation.

Duties and Responsibilities:

• Lead a unified, omnichannel enterprise marketing strategy across digital, physical and community channels-serving as a strategic growth engine that drives member acquisition, engagement and retention aligned with business objectives, competitive positioning and member lifetime value.
• Oversee brand equity, reputation management and market differentiation across all channels and member segments, reflecting organizational values of caring, integrity and learning to build emotional connection and trust.
• Champion a member-first culture where every touchpoint is designed to be helpful, authentic and aligned with our member's financial journey.
• Drive marketing performance through advanced analytics, attribution modeling and campaign ROI optimization.
• Define success through measuring member trust, satisfaction and long-term value-not just conversions or impressions.
• Develop, lead, and execute member communications, public relations, crisis response and outreach strategies that builds emotional connection and trust while managing reputational risk.
• Anticipate and respond to shifts in digital behavior-including conversational AI, voice search and predictive content delivery-to ensure marketing remains agile, contextual and member-centric.
• Design inclusive, personalized financial education strategies that support member long-term financial wellness, leveraging behavioral insights and member data.
• Manage external relationships, media strategy, and multimillion-dollar marketing budgets with accountability for outcomes.
• Develop, lead and execute a digital banking strategy that drives growth, deepens member engagement and builds long-term loyalty.
• Oversee and drive the member experience across mobile, online and emerging platforms, ensuring every interaction is intuitive, secure and personalized.
• Champion innovation in onboarding through biometric authentication, instant account funding and tailored welcome journeys that are simple, seamless and member-focused.
• Leverage predictive analytics and behavioral data to deliver personalized experiences, providing tailored financial insights, proactive guidance and real-time engagement based on spending patterns, credit score tracking and other key indicators.
• Collaborate across the organization to embed digital tools that promote financial wellness, improve usability and strengthen member relationships.
• Continuously optimize the digital journey through data-driven insights, member feedback and behaviors and cross-functional alignment to ensure relevance and trust.
• Ensure digital solutions reflect the credit union's values by prioritizing accessibility, transparency and long-term financial empowerment.
• Collaborate with key stakeholders to ensure seamless integration of digital tools that support financial wellness and long-term member relationships.
• Champion a data-driven approach to deepen trust, improve usability and continuously optimize the member journey.
• Develop and manage strategic fintech partnerships to accelerate digital engagement and member value.
• Evaluate and implement emerging technologies that support member needs and growth, while managing risk.
• Develop youth programs that foster lifelong relationships through digital-first experiences, gamified financial education and family engagement tools.
• Leverage AI to deliver hyper-relevant messaging at the right moment-enhancing engagement and deepening trust.
• Transform search and performance marketing through intent-based, AI-optimized strategies that prioritize relevance, customization and measurable ROI.
• Apply behavioral data and performance insights to continuously refine audience targeting, creative strategies and channel mix.
• Integrate generative AI into digital and campaign development for scalable content creation, dynamic personalization and real-time optimization.
• Execute predictive member segmentation and lifecycle marketing and digital strategies using AI-powered analytics to optimize campaigns across channels to boost engagement and retention.

Qualifications and Skills:

• 10+ years of progressive experience in leadership with a significant focus in digital marketing, digital banking or fintech leadership.
• 5+ years in executive or senior management.
• Proven success in leading digital transformation in financial services.
• Strong leadership, communication and experience leading cross-functional teams in a mission-driven organization.
• Demonstrated success in building inclusive digital experiences that reflect diverse member needs.
• Deep understanding of AI, generative AI and data-driven marketing.
• Proven mastery in designing in member journey mapping and experience across digital and physical channels.
• Strong understanding of regulatory environments in financial services and related data privacy and AI ethics.
• Proven ability to translate data insights into actionable strategy across marketing, digital, product and service delivery.
• Experience with digital accessibility standards and inclusive design practices.
• Familiarity with credit union values and cooperative principles.
• Ability to influence and communicate across executive leadership, board and frontline teams.
• Track record of launching innovative products, services, experiences or fintech partnerships that drive member value.
• Comfort navigating rapid change and ambiguity, with a bias toward experimentation and learning.
• Ability to lead cross-functional teams using Agile principles to accelerate delivery, foster continuous improvement, and adapt quickly to member needs and market changes.
• Experience engaging with and presenting to a Board of Directors.
• Ability to embody and promote the Affinity Plus brand by leading with care, compassion, and a member-first mindset, ensuring all strategies and initiatives deliver value in alignment with our mission as a not-for-profit, member-owned cooperative.

Workplace Environment:

• Sitting and working at a computer 95% of the day.
• Utilizing the phone 45-50%.
• Bending, twisting, kneeling, stooping, or crouching when appropriate, on occasion.
• Repetitive movements, including but not limited to typing, mouse usage, phones, etc.
• Requires onsite presence based on coordination of work with other employees and/or departments.
• May require travel to attend on-site meetings/events for collaboration, connection, project work, All-Employee Day, etc.

Required Work Schedule: Standard business operation hours with expectations to attend various...

Refer to ID 85018706 when applying

Affinity Plus is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status or status as an individual with a disability.