Digital Marketing Analyst

Digital Marketing Analyst

Hawkins, Inc. is a formulator, manufacturer, blender, distributor, and sales agent for thousands of industrial chemicals and reagent grade laboratory chemicals sold to municipalities and businesses throughout the Central United States. Thousands across a variety of industries have depended on Hawkins for the chemical products they need since 1938. Learn more about us at https://www.hawkinsinc.com/careers/.

About The Job: The Digital Marketing Analyst will play a key role in designing, executing, and analyzing digital campaigns to drive lead generation and expand market share across Hawkins' target business segments. This position requires a balance of strategic planning and hands-on execution, with responsibilities spanning campaign management, content development, performance analysis, and collaboration with business segment leaders to deliver measurable marketing impact. *This is not a remote role*

Duties And Responsibilities:

• Campaign Analysis & Optimization
• Collaboration & Business Alignment
• Creative Development & Execution
• Digital Footprint Growth
• Market Insights & Lead Generation

Preferred Background/Experience:

• Bachelor's degree in marketing, business, or related field.
• 3+ years B2B marketing experience with a focus on lead generation.
• 3+ years of experience developing and executing digital marketing campaigns (content writing, email marketing, social media, etc.) to communicate product features & benefits.
• 2+ years of experience with marketing automation and CRM tools (Dynamics preferred).
• 2+ years of experience with campaign measurement using data analysis tools.
• Knowledge of pay-per-click (PPC), generative engine optimization (GEO) and search engine optimization (SEO).
• Familiarity with AI-powered workflows and strong understanding of prompt-building.
• Strong project management, multitasking, and decision-making skills.
• Excellent communication, reporting and analytical capabilities.
• Proven critical thinking and creative problem-solving abilities.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Travel: 0 - 10%

Expected Compensation: $75,000-85,000 + 5% Bonus Eligibility

Hawkins offers eligible employees and their dependents comprehensive benefits, which includes medical, dental, vision, life insurance, LTD/STD and more. Other benefits for eligible employees include 401(k) match, Employee Stock Purchase program (ESPP), paid time off, and paid holidays. For more information on Hawkins benefits, visit: https://www.hawkinsinc.com/careers/benefits/.

All applications must be received online. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. Hawkins is a Drug Free workplace. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Hawkins, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran or disability status. Refer to ID 87146276 when applying - Job ID:15081975 - Job Location: Hawkins, Inc.