Digital Marketing Product Specialist

Digital Marketing Product Specialist

Twin Cities PBS (TPT) is one of the most innovative public media organizations in the country. Every day, TPT uses the power of media to advance local storytelling, help young people succeed, and support adults in the pursuit of lifelong learning. As TPT prepares to launch a new website and reimagined digital ecosystem in early 2026, we are hiring a Digital Marketing Product Specialist to bridge the worlds of technology, marketing, and digital revenue growth. This role requires strong website development skills with a fundamental understanding of digital product management and email marketing. The Digital Marketing Product Specialist will manage the day-to-day operations of our digital platforms, ensuring that user experiences across web and email channels work seamlessly together to showcase TPT's products, shows, and mission in visually compelling, data-informed and intuitive ways. This role is ideal for someone who thrives at the intersection of product, digital marketing, and technology-someone who can problem-solve, think intentionally about user journeys and audience conversion, manage deployment systems, and craft engaging experiences that connect audiences with TPT. This position reports to the Director of Marketing Strategy within the TPT MarComm department. Compensation: $70,000 to $85,000 annually in addition to company provided benefits. Hybrid Work Environment: Candidates must live in or be willing to relocate to the Twin Cities Metro area and report to onsite office a minimum of three days per week on Tuesdays, Wednesdays, and Thursdays.

Major Areas Of Responsibility

• Digital Product Management & User Experience (50% of time)
• Email Marketing Execution & Deployment (25% of time)
• Content & Audience Development (10% of time)
• Data, Reporting & Optimization (10% of time)
• Other Duties (5% of time)

Qualifications

• Required Experience: Bachelor's degree in Marketing, Communications, Digital Media, Computer Science, or a related field. 3-5 years of experience in digital product management, web development, or marketing technology. Experience with both front-end (UX, content management, design systems) and back-end (coding, configuration, integrations) responsibilities. Demonstrated experience deploying email marketing campaigns. Strong understanding of digital ecosystems, user experience design and content strategy. Familiarity with HTML, CSS, JavaScript, or similar web technologies. Service-oriented professional with proven ability to collaborate across marketing, technology, and business teams. Strong analytical and problem-solving skills with the ability to translate data into insights. Creative thinker with excellent written and verbal communication skills.
• Knowledge, Skills, and Abilities: Experience with CMS platforms (WordPress, Payload or equivalent). Experience with email marketing platforms such as Engaging Networks, Mailchimp, HubSpot, or comparable systems. Familiarity with analytics tools (Google Analytics, Tag Manager, etc.). Comfortable working with basic developer tools and familiar with using team project management platforms to keep work organized. Ability to juggle multiple priorities in a fast-paced environment. Strong collaboration and relationship-building skills across diverse stakeholders. Positive "can do" attitude, resourcefulness, and initiative. Commitment to advancing Inclusion, Diversity, Equity, and Accessibility (IDEA) priorities within the organization.

Twin Cities Public Television is an Affirmative Action, Equal Employment Opportunity, Veteran and Disability employer.