Global Marketing Platform Lead - Remote Eligible

Global Marketing Platform Lead

GM is hiring a Global Marketing Platform Lead. This role sits at the intersection of global marketing processes, business requirements and technology, helping product build the tools our marketers need to create compelling campaigns and generative distinctive assets. You will leverage best-practices in tool adoption, taxonomy, training & adoption of MarTech tools (Adobe's Experience Platform). You will leverage project management and collaboration skills, working cross functionally with teams like product, privacy, and agency partners to prioritize business requirements influencing product roadmaps. You will partner with key business stakeholders building data repository requirements to fuel workflows (i.e. agentic AI agents, knowledge base, etc.) This role requires self-starter, with an understanding of marketing technology and a proven track record promoting and driving business operations and last mile integrations across marketing channels (i.e. CRM, Web, Social, Media).

Key Responsibilities include:

• Adobe's Experience Platform Business & Process Operations: partner with GM Product driving process strategy for product roadmap execution. Leveraging data to determine experience priorities.
• Training & Tool Adoption: across global marketing, global agencies and key business stakeholders (i.e. GM Legal)
• Content Supply Chain (CSC) Support: support development of an end-to-end marketing process roadmap, spanning discovery through onboarding and launch.
• Attribute & taxonomy governance: implement taxonomy and proper tagging to measure asset traceability. Overseeing system governance to ensure tools are adopted and implemented responsibly
• Maintain Marketing Capability: embed core processes within the GM Marketing Way (Way2Grow) framework
• Universal Process Development & Improvement: campaign development process, customer journey, channel activation placemats, global brand planning, activation & optimization
• Agentic AI Platform: lead business requirements for AI briefing agent
• Sprint planning: connective tissue between business, product and engineering to determine user needs and UAT testing
• Training & platform adoption: socialization, rollout and change management across global marketing, agency partners and key business stakeholders
• Agent integration: connect strategy agents across hundreds of agentic AI platform agents
• Measurement Framework: determine successful tool adoption, governance and taxonomy adherence.

Required Qualifications:

• Bachelor's degree required. Preferred in Marketing, Software Engineering or related field.
• 5+ years of experience hands-on experience with campaign management, marketing communication platforms like Adobe, Salesforce.
• Demonstrated ability to manage projects with multiple moving parts across departments and regions.
• Knowledge of marketing activation strategies and approaches.
• Understanding of marketing skills, with experience in developing strategic frameworks.
• Proven experience succeeding in complex, matrix and cross-functional projects.

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. The salary range for this role is $105,600 - $140,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.