Integrated Marketing Strategist (elan Or Consumer Rewards)

Integrated Marketing Strategist

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

The Integrated Marketing Strategist is responsible for leading the end-to-end integrated marketing strategy for a U.S. Bank portfolio - either Elan (white label) products or Consumer Rewards Products. This role serves as the primary marketing strategist and orchestrator for partner-led programs or rewards ensuring business priorities are translated into clear, customer-centric, and integrated marketing plans that drive acquisition, engagement, and long-term customer value.

This role operates as a senior strategic partner across Marketing channel teams, Elan Business leaders or Consumer Banking, Product, Legal/Compliance, and Analytics teams and is accountable for aligning stakeholders, simplifying complexity, and ensuring consistent execution across the marketing ecosystem, to possibly include partner constraints and brand standards.

As a key driver of strategic intent for the marketing team, this role is responsible for deeply understanding customer needs and journeys and for orchestrating cross-functional marketing efforts that build long-term, profitable customer relationships.

Key Responsibilities

• Integrated Marketing Strategy
• Own the integrated marketing strategy, translating business goals into marketing priorities across the customer lifecycle (Acquisition Activation Engagement Retention) and aligning initiatives to a cohesive customer journey.
• Translate business objectives, partner needs, and customer insights into cohesive, full-funnel marketing strategies, including customer segmentation and journey mapping, and clear execution roadmaps.
• Partner with Product and/or Partner Management to define target customer segments and offers; serve as the primary marketing point of contact for assigned products and initiatives.
• Campaign & Go-to-Market Leadership
• Lead development and execution of integrated marketing campaigns across paid, owned, earned, and partner channels.
• Partner with Brand, Creative, Media, Channel, Lifecycle, Agency, and Partner teams to ensure consistent messaging, value articulation, and adherence to partner brand standards.
• Oversee go-to-market planning for launches, enhancements, and ongoing optimization initiatives, including launch sequencing and cross-channel coordination across U.S. Bank and partner touchpoints.
• Customer-Led Storytelling
• Champion customer-led insights to inform positioning, messaging hierarchy, and offer strategy within white label program constraints.
• Ensure marketing narratives are simple, differentiated, and scalable across consumer segments and partner contexts.
• Leverage performance, behavioral, and market insights to refine strategy over time.
• Keep leadership up to date on results, trends, and key marketing focus areas affecting customers and products.
• Cross-Functional Orchestration
• Act as a strategic quarterback in a highly matrixed environment, aligning stakeholders across Product, Partner Management, Consumer Banking, Marketing, Analytics, and Legal/Compliance.
• Manage interdependencies, timelines, approvals, and decision paths across teams.
• Proactively identify risks, tradeoffs, and opportunities; recommend solutions to maintain momentum.
• Performance & Optimization
• Ensure major initiatives have a clear measurement approach by defining success metrics in partnership with analytics and business partners.
• Develop synthesized performance views and analysis across campaigns and the portfolio, translating results into actionable recommendations.
• Support test-and-learn initiatives to improve marketing effectiveness and efficiency.

Required Skills & Experience

• Bachelors degree or equivalent experience
• 8+ years of experience in integrated marketing, portfolio marketing, or strategic marketing roles

Preferred Qualifications

• Experience with white label and/or partner-led financial products, co-brand programs, rewards, loyalty, Points-based value proposition or consumer card/banking products
• Familiarity with marketing measurement frameworks (e.g., MMM, MTA, test-and-learn)
• Experience working in large, enterprise organizations
• Proven experience leading complex, cross-channel marketing initiatives
• Strong strategic thinking skills with the ability to translate ambiguity into actionable plans
• Demonstrated success partnering closely with product, analytics, channel, and partner teams
• Excellent communication skills, with the ability to present strategy and recommendations to senior leaders
• Ability to influence without direct authority in a matrixed organization

Work Style & Expectations

• Strong collaboration and stakeholder management skills
• High level of accountability
• Ability to manage multiple priorities while maintaining strategic focus
• Comfort operating at both strategic and execution levels

Location Expectations

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.