Lead Digital Product Manager - Offer Management

Lead Digital Product Manager

Wells Fargo is seeking a Lead Digital Product Manager to join the Offer Management product team in Enterprise Marketing Services (EMS) to lead product delivery of offer data services critical for the creation, presentment, and fulfillment of Wells Fargo's promotional offers. In this role, you will:

• Lead the development and execution of complex digital strategies, business plans, and initiatives with enterprise-wide impact.
• Analyze and influence digital strategy by evaluating customer needs, business priorities, technology constraints, and regulatory considerations.
• Make strategic product decisions based on a deep understanding of business processes, policies, procedures, and compliance requirements.
• Partner with technology, design, data, risk, and operations teams to deliver scalable, compliant, and customer-centric solutions.
• Translate strategy into actionable roadmaps, epics, and prioritized backlogs that deliver measurable customer and business outcomes.
• Lead and influence a broad cross-functional team of digital professionals to meet commitments, remove impediments, and deliver new capabilities.
• Collaborate with peers and mid-level to senior leaders to resolve complex issues, manage dependencies, and align priorities across teams.

Required Qualifications:

• 5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience leading digital products built on middleware, APIs, and microservice-based architectures.
• Strong understanding of data management practices, including data quality standards, data movement, and enterprise data integrations.
• Experience partnering with or operating in risk-managed, regulated environments, including audit, business controls, or compliance.
• Familiarity with digital marketing and offer management platforms, such as Adobe (AEM, Target, Audience) or comparable enterprise solutions.
• Demonstrated ability to collaborate effectively with product technology, engineering, and architecture partners to deliver scalable solutions.
• Experience defining and managing product roadmaps, epics, and backlogs using agile or hybrid delivery methodologies (e.g., Scrum, SAFe).
• Proficiency with product and delivery management tools such as Jira and Confluence.
• Exposure to AI-enabled product capabilities or tools (including Copilot or similar technologies) is a plus.
• Experience working across authenticated digital channels (web and mobile), supporting personalization, experimentation, or optimization efforts.
• Strong analytical, communication, and stakeholder-management skills, with the ability to influence without authority.

Job Expectations:

• Hybrid work schedule
• This position is not eligible for Visa sponsorship.
• No relocation assistance
• Pay Range Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities. $119,000.00 - $206,000.00

Benefits:

• Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.