Marketing Analyst

Marketing Analyst

Insight Global is seeking a Marketing Analyst to join one of our clients' marketing technology teams focused on CRM and marketing automation. This role will support the build, configuration, and optimization of automated email and SMS journeys that guide prospective patients through a defined care pathway, from initial consultation through implant scheduling and completion. The Marketing Analyst will work closely with marketing, sales, IT, and product partners to implement hands-on CRM solutions, launch and manage drip campaigns, and analyze engagement and pipeline outcomes. The ideal candidate has strong CRM implementation experience, enjoys being technically involved in execution (not just strategy), and is comfortable working in a regulated healthcare or medical device environment where accuracy, thoughtful problem-solving, and data integrity are critical.

Responsibilities:

• Lead and manage marketing technology initiatives including workflow design, segmentation, and multi-channel campaign execution
• Partner with marketing teams to design, launch, and analyze campaigns using Dynamics 365 Marketing or similar platforms
• Analyze and optimize CRM functionality to support lead generation, sales enablement, and post-market engagement
• Translate business needs into CRM workflows, automated journeys, and lead scoring models
• Monitor and improve nurture journeys based on segmentation and engagement performance
• Conduct system audits and maintain data accuracy in compliance with HIPAA, GDPR, and medical device regulations
• Collaborate with IT and technical teams on system integrations
• Support training and user adoption for new marketing automation and CRM features

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy.

Skills and Requirements

• Bachelor's degree in Business, Marketing, Information Systems, Health Sciences, or related field
• 3+ years of experience in marketing operations, business analysis, or health-tech marketing
• 3+ years of project management or project coordination experience
• Strong data and analytics skills (Excel, SQL, Power BI)
• Experience with CRM and marketing platforms such as Microsoft Dynamics or Salesforce
• Familiarity with lead scoring, lifecycle modeling, and sales enablement workflows
• Ability to clearly communicate technical insights to non-technical stakeholders - Experience in healthcare, life sciences, or medical device environments
• Familiarity with consent and communication tracking in regulated industries
• Marketing automation certifications
• Experience supporting global or downstream healthcare marketing initiatives