Outreach Marketing Coordinator - Communications Specialist 3

Outreach Marketing Coordinator

Job Class: Communications Specialist 3

Agency: MN Department of Natural Resources

Job ID: 93870

Location: St. Paul

Telework Eligible: Yes; hybrid

Full/Part Time: Full-Time

Regular/Temporary: Unlimited

Who May Apply: Open to all qualified job seekers

Closing Date: 06/01/2026

Hiring Agency/Seniority Unit: Department of Natural Resources

Division/Unit: Fish and Wildlife / F&W Public Relations

Work Shift/Work Hours: Day Shift

Days of Work: Monday - Friday

Travel Required: Yes; occasional

Salary Range: $32.40 - $47.76 / hourly; $67,651 - $99,722 / annually

Classified Status: Classified

Bargaining Unit/Union: 214 - MN Assoc of Professional Employees / MAPE

FLSA Status: Non-exempt

Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

The DNR is seeking to hire one (1) full-time Marketing Coordinator at our central office location in Saint Paul, MN.

This position exists to lead, evaluate, administer, and monitor a highly visible statewide marketing program for the Fish and Wildlife Division. This position leads strategic development of annual marketing plans, budget allocations, and contractual agreements with external vendors and partners that aim to maintain or increase hunting, fishing and trapping license sales and spread awareness of sometimes controversial and sensitive issues to the fishing and hunting audience.

The position is directly responsible for developing and administering FAW's marketing program under limited supervision. This includes developing FAW's marketing strategy, managing FAW's paid advertising, establishing campaign objectives based on analysis of license sales and other relevant data, and creating content and vendor contracts to execute each strategy. The position develops performance metrics and uses analytics to evaluate FAW's marketing performance and adjust strategy to optimize FAW's marketing program effectiveness, presenting results to DNR and partner leadership. The position will monitor and research marketing and outdoor recreation trends and advise on new techniques or platforms to increase FAW's reach and impact. The position serves as the specialized, comprehensive expert in marketing strategy and partnerships for FAW and provides guidance on marketing management best practices to leadership.

The position coordinates closely with team members in the Integrated Public Relations Unit to ensure a cohesive approach to FAW's communications and marketing, works with division staff and subject matter experts to advance FAW marketing opportunities and communications goals, provides direction to Creative Services Unit and external contractors to create campaign deliverables, and collaborates with department communications staff and external partners to ensure effective internal and external coordination on DNR communications needs.

Responsibilities include but are not limited to:

• Lead development and coordination of the division's statewide marketing strategy based on budget resources, license sales data, state and national partnership opportunities, and other pertinent information. Manage day-to-day operations of marketing channels to recruit, retain, and reactivate license customers and inform customers of important and sensitive issues.
• Oversee all FAW paid advertising campaigns to include strategy, content development, budget, sentiment and impact/effectiveness. This work may be done in partnership with an external marketing agency for large-scale campaigns, or the incumbent may execute and monitor ads for smaller initiatives.
• Lead strategic partnerships with key state and national organizations for mutually beneficial collaborations and promotions designed to maintain or increase the number of hunters, anglers and trappers in Minnesota. This includes identifying potential partners, initiating contact, and determining partner roles and responsibilities.
• Serve as a specialized marketing consultant and expert to division staff regarding marketing, strategic communications, advertising and promotions.
• Administers a plan that collects, analyzes and tracks Minnesota fish and wildlife license sales for the purpose developing and implementing activities that retain, reactivate or recruit license buyers.
• Actively seek and participate in professional development opportunities so that leadership, project management, and professional skills are maintained and enhanced.

This position has a flexible work arrangement and may be eligible to telework up to 50% of the time, which is subject to change. If approved, the employee would be required to complete a telework agreement. This position will require reporting to the primary work location occasionally for meetings, training, onboarding, or as needed by supervisor and will require occasional travel throughout the state; and travel out-of-state for at least one national conference per year.

Minimum Qualifications

• Three (3) years of experience in marketing, communications, and marketing campaigns with demonstrated experience planning, designing, evaluating, and implementing a program and project activities.
• A bachelor's degree in marketing, communications, natural resources, or a closely related field may substitute for one (1) year of experience.
• Experience in budgeting sufficient to recommend proposed changes to the program budget, and allocate campaign budgets, in line with agency policy and procedures.
• Experience managing customer relationships through a variety of channels, including automated systems encompassing a large customer base, such as an electronic licensing system or customer relationship management (CRM) system.
• Knowledge of fishing and hunting activities sufficient to anticipate seasonal marketing and public communications opportunities, and provide insight for advance planning on contracts and partnerships agreements, graphics development, etc.
• Knowledge and understanding of hunter and angler recruitment, retention, and reactivation issues, trends, and best practices.
• Knowledge of data analysis sufficient to evaluate program information and reports, diagnose problems and research alternatives.
• Human relations skills sufficient to motivate, provide guidance, and achieve cooperation and commitment to program objectives.
• Communication skills sufficient to work with a variety of interests, collaborate and communicate with stakeholders, and provide an understanding of marketing, fishing, hunting, license sales data, and recruitment and retention issues from the DNR's perspective.
• Skills with office technology systems, such as Microsoft Office, or similar programs, data management systems, and internet applications, to assemble, analyze, and synthesize information from data sources.
• Ability to interpret and apply related Minnesota state policies, procedures, rules, laws, and regulations sufficient to ensure compliance within internal operations and to promote compliance via public communications.
• Ability to apply knowledge to complex issues sufficient to anticipate trends, analyze data, and find solutions that balance long-term demands.
• Ability to motivate internal and external partners to provide support and collaborate on coordinated plans, including but not limited to the Recreational Boating and Fishing Foundation, National Shooting Sports Foundation, U.S. Sportsman's Alliance, Backcountry Hunters and Anglers, Women Anglers of Minnesota, Pheasants Forever, and other state chapters of organizations, and all DNR divisions and regions.

Preferred Qualifications

• A bachelor's degree in marketing, communications, natural resources, or a closely related field.
• Experience with fishing and hunting activities.
• Experience working with and modifying an electronic licensing system focusing on hunting, fishing, trapping, and license sales.
• Experience working with a customer base of one million or more customers.
• Experience and knowledge with Minnesota state statutes, rules, and policies that relate to customer data privacy, sponsorships, gifts, donations, publications, contracting, and budgeting.
• Experience working or partnering with government and non-government natural resource organizations.

Additional Requirements

No driving duties are required

Applicants must have the ability to meet the physical requirements and work in the environmental conditions of the position, with or without reasonable accommodations.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Candidates must be legally authorized to work in the United States without sponsorship for employment visa status (e.g. H1B status).

It is policy of the Department of Natural Resources that all candidates submit to a background check prior to employment. The background check may consist of the following components:

• Conflict of Interest Review
• Criminal History Check
• Education Verification
<