Principal Marketing Automation Manager

Principal Marketing Automation Manager

Additional Location(s): US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.

About the Role

The Principal Marketing Automation Manager is responsible for driving data-driven marketing capabilities for the Interventional Oncology & Embolization (IO&E) business. This individual will be responsible for translating marketing strategies into technology solutions along with execution to achieve marketing objectives. As a member of the IO&E Activation & Customer Enablement team, the Principal Marketing Automation Manager will work in concert with other Marketing Automation Managers, Digital Marketing Managers, Brand Activation Managers, Digital Producers, Product Marketing, Sales Operations, Corporate Marketing Automation and other stakeholders to build innovative marketing automation campaigns that advance business objectives. The Principal Marketing Automation Manager will also be responsible for a close partnership with IT to secure and manage development resources who will create digital marketing capabilities within Salesforce and other technologies within BSC. Your responsibilities will include:

• Designs solutions that optimize Sales Cloud functionality, its data connections with Marketing Cloud, and features within Marketing Cloud's suite of products
• Leads consultative engagements with stakeholders including assessment of new functionality requests and informing leadership of strategic resourcing implications
• Delivers strategic recommendations on novel approaches, dependencies, level of effort / scoping, and timing that are clearly articulated to all audiences
• Utilizes a blend of automation marketing, data administration / management and Salesforce implementation and management experience to provide nuanced and complex recommendations to disparate stakeholders
• Uses an expert knowledge of current Salesforce applications and product lines, including the knowledge needed to implement multiple applications in common customer scenarios
• Anticipates and mitigates risk, meets and manages customer expectations, increases customer confidence, manages solution delivery and any issues that arise, and prioritizes and escalates appropriately
• Uses deep knowledge in connecting data between Salesforce Marketing Cloud and Sales Cloud to enable campaigns
• Owns the full project lifecycle of Sales Cloud and Marketing Cloud implementations in an agile environment
• Partners with Product Owners, Digital Marketing Strategists and Digital Producers to plan, execute, and report on campaigns utilizing Salesforce and other adjacent technologies
• Creates and presents education and training on new marketing capabilities in Salesforce

Required Qualifications

Must be objective 7+ years of experience in marketing/technology as a senior business analyst, consultant, or internal product owner for marketing automation platforms (Marketing Cloud) Expert knowledge utilizing the Salesforce platform (Marketing Cloud and Sales Cloud) for advanced marketing campaigns Proficient in SQL Bachelor's degree in Marketing, Business, or a related field Strong understanding of Salesforce platforms for advanced marketing campaigns, campaign reporting, data management, and sales enablement Strong organizational and project management skills and the ability to prioritize work while working on multiple projects at once Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives; effective relationship building skills and ability to work in a collaborative environment

Preferred Qualifications

MBA or advanced degree in business or marketing Previous medical device industry experience Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant, or similar certifications/credentials preferred

Work Mode: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office in Maple Grove, Minnesota at least three days per week. Relocation Assistance: Relocation assistance is not available for this position. Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Refer to ID 85663956 when applying