Principal Upstream Marketing Specialist - Peripheral Vascular

Principal Upstream Marketing Specialist

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

We are seeking a Principal Upstream Marketing Specialist to shape the future of our Peripheral Vascular portfolio, with a focus on embolization and superficial venous therapies. This role sits at the intersection of clinical insight, market strategy, and product innovation, serving as a core member of early‑stage development teams and playing a pivotal role in defining where—and how—we invest next. This is a highly visible, senior‑level position designed for someone who thrives in ambiguity and can translate customer insight into winning pipeline strategies and differentiated product concepts. The role will report into the Sr. Director of Pipeline Marketing within the Peripheral Vascular Health operating unit.

A Day in the Life

• Shape the future pipeline for embolization and superficial venous therapies by serving as the upstream marketing lead on new product development teams.
• Build and own market, business, and financial models to evaluate new opportunities, platform extensions, and line enhancements—including market sizing, adoption curves, pricing, revenue forecasts, and investment trade‑offs.
• Identify and prioritize growth opportunities by translating physician unmet needs, VoC insights, and market dynamics into clear product and portfolio strategies.
• Build and leverage strong KOL and physician relationships to inform opportunity assessments, concept development, and strategic direction.
• Own competitive and market intelligence, anticipating disruptive moves and developing approaches to differentiate against current and emerging competitors.
• Influence cross‑functional teams (R&D, Strategy, BD, Downstream Marketing, Medical, Clinical, Regulatory, Finance, Sales) to convert customer needs into feasible, high‑impact development programs.
• Champion the PVH pipeline by engaging internal and external stakeholders to increase awareness of current and future development efforts.
• Assess commercial viability and long‑term value creation, partnering with Finance and Strategy to inform portfolio prioritization and investment decisions.
• Provide technical and clinical expertise, supporting product demonstrations, early evaluations, and issue resolution as needed.
• Foster a diverse and inclusive workplace that enables high performance, enriches PVH culture, spurs innovation and strengthens relationships with colleagues, communities, and customers.
• Build quality into all aspects of work by maintaining compliance to all quality requirements.

Must Have:

• Bachelor's Degree
• 7 years' experience in a marketing, sales, strategy, or related field; or 5 years with advanced degree.

Nice to Have:

• Advanced degree (MBA, MS, or PhD)
• Strong market modeling and business acumen
• Upstream marketing experience in medical devices, ideally within peripheral vascular, embolization, venous disease, or adjacent interventional therapies
• Demonstrated success influencing early‑stage innovation and pipeline strategy in a matrixed, cross‑functional environment.
• Adaptability: an interest or ability to flex further up- or down-stream as needed (Diligence, Commercial or Market Development Plans, etc.)
• Deep understanding of physician decision‑making, procedural workflows, and market adoption dynamics.
• Proven ability to build credibility with physicians, KOLs, engineers, and executive stakeholders.
• Experience operating within regulated environments, with working knowledge of design controls and commercialization pathways.
• Strong business storytelling skills; comfort presenting to leadership
• Has worked in or with geographies outside of the United States

Physical requirement:

• Ability to travel domestically and internationally in support of customer engagements and internal Medtronic activities.
• Ability to travel 25% of the time.

Join us in our mission to alleviate pain, restore health, and extend life—where your unique background and perspective are valued.

Medtronic offers a competitive Salary and flexible Benefits Package

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD):$134,400.00 - $201,600.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

Further details are available at the link below:

Medtronic benefits and compensation plans

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.

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