Product Manager (tektronix)

Technical Marketing Manager – AMR (Aerospace & Defense / Defense Modernization)

The Technical Marketing Manager – Americas (Aerospace & Defense / Defense Modernization) leads the development and execution of marketing strategy for Tektronix's market segments aligned with Defense Modernization megatrend, with a strong focus on aerospace, military, and government sectors. This role serves as the primary marketing strategist for defense-focused technical solutions and works closely with the mil/gov Business Development, Sales, Product Marketing, and Channel teams to define messaging, positioning, segmentation, and go-to-market plans that resonate with defense and government customers across the Americas.

The ideal candidate brings deep technical credibility, a strong understanding of defense procurement and modernization trends (e.g., avionics, radar, EW/ES, secure communications, power & energy test solutions), and experience in translating complex technical capabilities into differentiated market value for defense audiences.

U.S. Base Salary Range: $140,000 – $160,000 per year (target)

Range reflects the specialized nature of defense sector marketing, federal/mil/government knowledge premium, and comparable compensation benchmarks in the U.S. technology sector.

Key Responsibilities

Strategic Segment Leadership

• Lead development of the aerospace & defense / defense modernization marketing strategy for the Americas region.
• Define segment priority use cases, buyer personas, influence maps, and defense procurement pathways.
• Translate market intelligence into action plans that inform product positioning, content, and campaign strategy.

Go-to-Market & Messaging

• Craft compelling, technically accurate messaging frameworks tailored to defense/government programs and modernization priorities.
• Partner with Product Marketing, Engineering, and Solutions teams to communicate differentiated value to defense stakeholders (e.g., program managers, S&T communities, system integrators).

Defense-Focused Demand Generation

• Orchestrate multi-channel demand generation campaigns targeting defense and government segments, including webinar series, educational campaigns, account-based marketing (ABM), and digital outreach.
• Collaborate with field marketing and partner marketing to adapt campaigns for key defense markets (U.S. DoD, prime contractors, defense integrators).

Sales Enablement & Technical Content

• Develop defense-specific marketing assets such as playbooks, battle cards, solution briefs, white papers, technical webinars, and RFP support collateral.
• Conduct training sessions with sales, business development, and channel partners to ensure awareness of messaging, use case positioning, and competitive differentiators.

Cross-Functional Collaboration

• Work closely with Business Development, Government / MIL sales teams, Product Management, and Partner organizations to align strategy, messaging, and execution.
• Integrate feedback loops from field teams to continually refine segment priorities and campaign effectiveness.

Market & Competitive Intelligence

• Track defense technology trends, competitive moves, government procurement priorities (e.g., modernization budgets, NISPOM/CMMC influences, secure network requirements).
• Provide insights and recommendations to leadership and Product teams.

Metrics & Performance Tracking

• Define and report on key performance indicators (KPIs) including pipeline influence, campaign engagement, qualified lead generation, and deal support effectiveness.

Qualifications

Required

• Bachelor's degree in Marketing, Engineering, Business, or related field.
• 6+ years of experience in technical marketing, product marketing, or strategy functions in B2B technology, ideally with defense/government focus.
• Demonstrated experience in marketing technical solutions to aerospace, defense, government, military, or highly regulated markets.
• Strong written and verbal communication skills with proficiency in technical storytelling.
• Ability to work cross-functionally with global teams and influence without direct authority.

Preferred

• Experience with defense procurement processes (e.g., DoD / government RFP cycles, GSA schedules, prime contractor engagement).
• Understanding of defense modernization megatrends (avionics, EW/ES, secure communications, power systems, autonomous systems, test & measurement applications).
• Prior success executing segmented ABM, field campaigns, and defense-centric events.
• Familiarity with marketing and sales tools (Salesforce CRM, Marketing Automation, analytics platforms).

Core Competencies

• Market / segment strategist with strong analytical rigor
• Technical storytelling and value proposition translation
• Cross-functional collaborator with sales/BD alignment
• Customer first, defense audience insight driven
• Results-oriented with strong execution discipline

Business Impact

• Win new defense modernization programs through value-aligned messaging and credible technical positioning
• Drive consistent thought leadership within key defense communities
• Empower sales and BD teams with differentiated and tailored segment assets
• Strengthen the company's presence in strategic defense accounts across the Americas

Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life — faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.

Tektronix, a wholly owned subsidiary of Ralliant Corporation, is a place where people are challenged to explore the boundaries of what's possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix – join us in revolutionizing a better tomorrow!

We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@Ralliant.com.

This position is also eligible for bonus as part of the total compensation package.

The salary range for this position (in local currency) is 91700.00-170100.00