Product Marketing Manager

Product Marketing Manager

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! We are seeking a highly structured, proactive, and detail-driven Product Marketing Manager to elevate the clarity, consistency, and quality of our brand and communications in a highly technical B2B environment. This role requires someone who thrives in complex technical ecosystems, can translate technical value into compelling narratives, and brings operational rigor to planning, prioritization, and execution.

You will lead our brand, communications, and content engine, building communications plans, driving message consistency, overseeing content and collateral, and ensuring that every communication reflects our standards for clarity, accuracy, and expertise. As you operate as a shared services entity, you will manage a small team and provide the guidance, direction, and accountability needed. This is a role for a structured, organized, fast, delivery-oriented leader with strong communication fundamentals and the ability to work with technical SMEs and product teams.

What You'll Do

MFT Communications, Brand, Messaging & Media

• Lead deliverables for product/service launches, MFT announcements, and internal initiatives
• Manage communication activities, including announcements, PR, media outreach and social media, building a consistent cadence of business and technical contents, and MFT updates
• Delivers and execute the content strategy for LinkedIn, YouTube, and other relevant channels. Oversee social advocacy programs.
• Ensure brand guidelines consistency and appropriate brand voice and tone across communications and collateral.
• Develop and distribute internal communications ensuring teams have clear, timely, and consistent information on news, updates, releases, and collateral.

Content, Editorial & Asset Management

• Develop customer stories, case studies, briefs, and industry narratives. Special attention is given to product comparisons, resource pages or directories, guides, how-to's and tutorials
• Partner with SMEs to translate technical concepts into high-quality content for our audiences.
• Oversee the full editorial calendar (blogs, newsletters, campaigns, social, releases).
• Lead and enforce standards for clarity, accuracy, and technical credibility.
• Own content governance and project management / workflows tools: assets validation, updated repositories, version control, naming conventions, outdated assets management...
• Communicate proactively when assets are updated, replaced, or deprecated, ensuring all stakeholders access accurate and current resources.

Collateral, Creative & Design Oversight

• Oversee production of marketing collateral, sales materials, interviews, and visual assets.
• Manage internal and external design workflows for content, campaigns, and brand visuals.
• Ensure creative output aligns with brand standards and technical messaging requirements.

Leadership, Agencies & Budget

• Lead and mentor the communications team, ensuring clear direction, high-quality deliverables, and on-time execution while operating as a shared-services function for the broader marketing organization. Foster a culture of initiative, problem-solving, proactive communication, operational excellence, and accountability
• Own the content and asset delivery process: maintain accurate calendars, enforce timelines, and ensure all required campaign assets are delivered on schedule, at quality, and aligned with stakeholder needs
• Establish structured communication planning processes (quarterly - monthly - weekly). Implement best-practice workflows, documentation, and reporting to provide visibility, predictability, and early warning signs when deliverables may risk delays
• Hire and manage external agencies (creative, design, PR, production) and freelancers, ensuring clear scopes, feedback, and performance.
• Own the communications budget: forecast, track, and optimize spend.
• Drive continuous improvement by researching new communication tools, workflows, and best practices.

Qualifications

* Bachelor's degree in business. Master's degree a plus

* 8+ years of marketing experience in managing product launches and content development (customer stories, case studies, briefs...) for B2B technology products/solutions (hardware, SaaS, industrial, IoT, security, or other complex categories)

* 3+ years' recent experience working in B2B Marketing for a mid-sized to large global technology company

* Strong editorial & writing expertise (non-negotiable) for customer-centric materials, translating highly technical products into accessible narratives

* Evidence of strong structure + process, managing complex projects, demonstrating rigor in deliverables and able to manage multiple priorities and deadlines

* Experience managing graphic design and communications agencies or freelancers

* Ability to manage and mentor direct reports, and collaborate with stakeholders at all levels

Skills

* Organized and results-oriented

* Excellent analytical skills and attention to detail

* Strong problem-solving and critical thinking capabilities

* Strong customer focus and business acumen

* Ability to manage projects, prioritize work and handle multiple tasks

* Visual graphic design skills, has a good mix of creativity and analytical skills

* Adaptable and agile, get things done

* Passion for continuous learning, testing, and innovation

* Strong cross-functional collaboration skills with engineers, product managers, and SMEs

* Excellent AI literacy

Compensation

90,000 USD to 125,000 USD

At Fortra, we're breaking the attack chain. Ready to join us? At Fortra, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized skill set. As a full-time, exempt employee at Fortra, you'll enjoy a comprehensive benefits package that includes:

• * Health, dental, and vision coverage as of hire
• * Immediate enrollment in 401(k), HSA, and FSA plans
• * Flexible PTO policy
• * Tuition and personal enrichment reimbursement
• * Option to enroll in ID Theft Protection Program

At Fortra, work is only part of the story. Explore what Life at Fortra is all about, from perks that support holistic wellbeing to a culture that keeps you connected and empowered to make an impact beyond the job. Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.