Product Marketing Manager - B2B

B2B Product Marketing Manager

The Glassdoor Business Unit of Indeed has a unique mission to make work life better for everyone. We are looking for an experienced B2B Product Marketing Manager to drive key product marketing campaigns and deliverables in close partnership with Sales, Product, Enablement and Marketing. You will represent Employers' point of view in product development and go to market strategy planning.

This role resides within Glassdoor's Product Marketing team and plays a crucial role in driving growth within our enterprise client segment. This role collaborates closely with various cross-functional teams to drive successful go-to-market strategy across internal and external channels. We are looking for a process-oriented marketer grounded in PMM fundamentals with a passion for and track record of serving customer needs.

The ideal candidate will be self-directed, collaborative, impact-focused and will demonstrate product marketing expertise, with experience driving product launches and B2B marketing campaigns.

Responsibilities

• Go-to-market strategy and execution: Bring new Employer products or features to market. Support GTM motions for Glassdoor's products across in-product, sales, enablement and marketing channels.
• Messaging and positioning: Drive differentiated messaging and storytelling strategy for Glassdoor's B2B audience. Develop and refine messaging principles and empower teams to implement a consistent and impactful voice across product and marketing channels. Develop proof points, claims and positioning, setting our solutions apart in the market.
• Customer insights: Synthesize customer inputs to deliver clear and cohesive insight narratives and recommendations to inform product and GTM strategy. Deepen understanding of employers' pain points and needs partnering with Sales, UX Research, and analytics teams.
• Cross-functional partnership and influence: Establish excellent communication and collaboration with a wide set of cross-functional teams to drive alignment and on-time campaign delivery. Partner with Product to brainstorm, test, and launch employer-centric solutions that provide value to an HR and Marketing user audience.

Skills/Competencies

• Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years experience.
• Proven ability to influence product strategy and roadmap decisions through a deep understanding of audience needs, market insights, and user behavior – grounded in research, data, and excellent product intuition.
• Demonstrated expertise in crafting narratives, messaging, and positioning that resonate with target audiences, translate product value, and drive adoption and engagement.
• Proven track record in developing and executing go-to-market strategies and marketing channel campaigns, driving alignment with key cross-functional partners, leading execution, and delivering measurable business outcomes.
• Excellent analytical skills, demonstrated ability to take on complex problems and pinpoint key insights, and turn those into actionable recommendations and initiatives
• Demonstrated relationship building, determining key partners' point of view and developing storytelling to meet it

Salary Range Transparency

Tier 1 - United States of America 110,000 - 164,000 USD per year

Tier 2 - United States of America 121,000 - 181,000 USD per year

Tier 3 - United States of America 133,000 - 199,000 USD per year

Tier 5 - United States of America 151,000 - 227,000 USD per year

Salary Range Disclaimer

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site, and recruiters can confirm how location is considered for a specific role.

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