Senior Marketing Strategy Manager

Senior Marketing Strategy Manager

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.

About the role: We are seeking a strategic and execution-driven professional to lead market insights, account launch, and go-to-market planning. This role will shape go-to-market strategy, ensure successful launches, and drive cross-functional collaboration within the broader cardiology and AFS portfolio. This role is a unique opportunity to shape go-to-market strategy, develop your strategic marketing expertise, and drive impactful launches across Boston Scientific AF Solutions. With broad cross-functional exposure and influence, it serves as a strong steppingstone toward future leadership.

Your responsibilities will include:

• Launch Strategy & Execution: Lead the design and execution of account launch strategies, including segmentation, readiness planning, KPI tracking, and timeline management to ensure successful adoption.
• Go-to-Market Planning: Develop and implement strategies across pricing and demand planning, with a focus on optimizing adoption across different sites of services.
• Market Insights: Drive external research and competitive analysis to shape strategy, including customer insights, benchmarking, market readiness activities, and forward-looking scenario planning.
• Cross-Portfolio Collaboration: Partner with internal teams and stakeholders across cardiology to build value tools, align with adjacent technologies, and integrate launches within the broader portfolio strategy.
• Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning and message development
• Stay abreast of industry trends, regulatory changes, and technological advancements that could impact the competitive landscape, providing timely updates to relevant stakeholders
• Represent the company at conferences, trade shows, and other industry events

Required qualifications:

• Bachelor's degree (marketing, engineering or healthcare preferred)
• 5+ years prior experience in consulting, product management, business strategy/analytics or strategic marketing
• Strong marketing fundamentals, data analysis skills (e.g., Tableau, Excel), and the ability to create strategies and influence within the organization.
• Experience leading global product launches
• Excellent communication skills (verbal and written). Experience creating compelling presentations and effective communication of recommendations.
• Demonstrated success managing complex projects, incorporating diverse needs from numerous stakeholders and delivering on commitments
• Demonstrated experience conducting market assessments and segmentation
• Ability to influence leadership and key stakeholders through excellent communication and interpersonal skills and creating compelling, cohesive, and succinct presentations

Preferred qualifications:

• MBA or advanced degree
• Previous experience in Electrophysiology
• Ability to work in a fast-paced environment as an individual contributor and effectively in a team-based environment while managing multiple priorities
• Healthcare or medical device marketing experience, with demonstrated ability to develop deep clinical and commercial expertise in medical device therapies and products preferred
• Experience with Tableau, PowerBI, and Excel a plus

Work Mode: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our Arden Hills, MN or Waltham, MA office at least three days per week.

Relocation Assistance: Relocation assistance is available for this position.